The book [D.T.] Management. Marketing by N. D. Eriashvili is a unique work that immerses the reader in the world of publishing, revealing all its nuances and subtleties. In this edition, the author offers not only theoretical knowledge, but also practical recommendations that will be useful for both novice publishers and experienced professionals. Eriashvili, with a wealth of experience in the field of book publishing, shares his observations and conclusions on how to organize the process of creating a book, from idea to market. He emphasizes the importance of management and marketing in this area, emphasizing that the success of the book largely depends on how well organized these processes are. Readers will be able to learn how to effectively manage projects, how to build communication within the team and with external partners, as well as how to attract the attention of readers and increase sales. This book will be of interest to a wide range of readers - from students of journalism and book publishing, to experienced professionals working in the field of marketing and management. If you dream of becoming part of the book industry, or are already in it, but want to improve your skills, Management. Marketing” will become an indispensable tool for you . The topics raised in the book cover a wide range of issues: from the development of the concept of the book to its promotion in the market. Eriashvili considers not only traditional methods of marketing, but also modern approaches, such as the use of social networks and digital platforms to promote books. He shares examples of successful cases that inspire and motivate, showing that even in conditions of fierce competition, you can succeed if you approach the business with intelligence and creativity. The author's style is distinguished by clarity and accessibility, which makes complex concepts understandable even for those who are just starting their way in book publishing. Eriashvili is not afraid to share personal stories and examples from his practice, which adds liveliness to the book and makes it more fun to read. In addition, it actively uses illustrations and diagrams, which helps to better assimilate the material. If you are looking for literature that will help you understand the intricacies of book publishing, pay attention to other works of N. D. Eriashvili . His books, such as “Publishing Business: From Idea to Implementation” and “Marketing in Book Publishing”, also deserve attention and can be a great addition to your library. Finally, the book . Management. Marketing is not just a book, but a guide to the world of publishing. It inspires new ideas and helps develop the skills necessary for a successful career in this exciting and dynamic field. If you want to know how to make your book successful and in demand, this book will be your reliable helper along the way.