The Basics of Marketing . Theory and Practice by H. D. Eriashvili is an indispensable guide to the world of marketing, which will be useful both for beginners and for experienced professionals seeking to deepen their knowledge and skills. In a rapidly changing market and the constant emergence of new technologies, understanding the basics of marketing becomes not just desirable, but necessary for a successful career. Eriashvili, with many years of experience in marketing and teaching, offers readers a unique perspective on the theory and practice of this important field. The book covers a wide range of topics, ranging from basic concepts to modern strategies used in various industries. The reader will get acquainted with such key aspects as market segmentation, positioning, development of marketing strategies and evaluation of their effectiveness. Each section is riddled with practical examples, which makes the material accessible and understandable even for those who are just starting their way in this area. Who can like this book? First of all, it will be of interest to students and graduate students studying marketing, management and related disciplines . However, you should not limit yourself to an academic audience .. Entrepreneurs, small and medium-sized business owners, as well as marketers seeking professional growth, will find in this book many useful ideas and tools for application in their practice. Even those who are just interested in the topic of marketing, will be able to learn from it a lot of new and relevant The topics raised in the book go beyond simply describing marketing concepts. Eriashvili addresses important issues such as the impact of digital technologies on marketing, the role of social media in promoting products and services, and the ethical aspects of marketing. These topics are becoming especially relevant in today's world, where the consumer market is changing at an incredible rate, and companies must adapt to new conditions in order to remain competitive. The author's style is clear and accessible. Eriashvili is able to convey complex ideas in simple language, which makes his book not only informative, but also fascinating to read. His previous works, such as “Marketing in Times of Crisis” and “Sales Strategies: From Theory to Practice”, have already won recognition among readers, and “Basics of Marketing” will not be an exception. The author actively uses examples from real practice, which allows the reader to better understand how to apply theoretical knowledge in life. If you are looking for a book that will help you understand the basics of marketing and give practical recommendations for the successful application of knowledge, then “Basics of marketing . Theory and Practice" is exactly what you need. It will become your reliable assistant in the world of marketing, opening the door to new opportunities and ideas. Don’t miss the chance to learn more about how this dynamic and exciting world works, and how you can become a part of it.