The book "Project Management in Advertising and Public Relations: Workshop on the Development of a Course Project" edited by Ekaterina Rifovna Akhmetshina is an indispensable resource for students, graduate students and practitioners in the field of marketing, advertising and PR . This workshop, created by a team of authors, offers readers a unique opportunity to immerse themselves in the world of project management, mastering key aspects and techniques that will help successfully implement their own ideas and projects. In today's world, advertising and public relations play a crucial role in shaping the image of companies and brands. However, in order to succeed, it is necessary not only to have creative ideas, but also to be able to competently manage projects, plan resources, organize the work of the team and control the results. The book of Akhmetshina provides the reader with all the necessary tools for this. It details the design stages, from the initial design to the implementation and analysis of the results, making it an ideal tool for both beginners and experienced professionals. The topics raised in the book cover a wide range of issues, from concept development and strategic planning to assessing the effectiveness of advertising campaigns. Readers will be able to get acquainted with the methods of analyzing the target audience, creating creative solutions and managing risks in the project. Each chapter contains practical tasks and examples, which allows you to consolidate theoretical knowledge in practice. This makes the book not only a tutorial, but also a real workshop that will help readers develop their skills and confidence in project management. Who can like this book? First of all, it will be interesting for students studying in the areas of "Advertising", "Public Relations", "Marketing" and other related specialties . It will also be useful for young professionals who are just starting their careers in these areas, as well as for experienced professionals seeking to update their knowledge and master new approaches. If you are passionate about the world of advertising, want to learn how to effectively manage projects and achieve your goals, this book will become your reliable assistant. The style of the authors is characterized by accessibility and clarity of presentation, which makes it easy to perceive even the most complex concepts. Ekaterina Rifovna Akhmetshina, as an editor, brought her expertise and experience to the text, which makes the material relevant and in demand. In addition to this, the book includes many illustrations, diagrams, and tables that help visualize information and make the learning process more engaging. If you are looking for literature that will help you master project management in advertising and PR, pay attention to “Project management in advertising and public relations: a workshop on the development of a course project” . This book will be your faithful companion in the world of creative ideas and effective management, as well as a source of inspiration for creating successful projects. Do not miss the opportunity to immerse yourself in the fascinating world of advertising and public relations, armed with knowledge that will help you succeed in your career.