The book "Methodological instructions for passing the practice for full-time students of the direction of preparation "Advertising and Public Relations" is an indispensable guide for students seeking to successfully pass the practice and take the first steps in the world of advertising and PR . This work, created by a team of authors, was the result of an in-depth analysis of the needs of students and the requirements of the modern labor market. In the context of a dynamically developing field of advertising and public relations, practical training becomes an integral part of the training of specialists. The book offers readers clear and structured recommendations for the organization and passage of practice, which allows not only to assimilate theoretical knowledge, but also to apply them in practice. The authors emphasize the importance of practical experience, which helps students not only to consolidate their knowledge, but also to develop the necessary skills for a successful career in the field of communications. This book will be especially useful for students studying in the areas of Advertising, Public Relations, as well as for anyone interested in marketing and communications. It is suitable for both beginners and those who already have some experience, but want to deepen their knowledge about the passage of practice. Also, this publication may be interesting for teachers and mentors who are engaged in the training of future specialists in this field. The topics raised in the book cover a wide range of issues, ranging from the choice of the place of practice and preparation of resumes, ending with the ethical aspects of work in the field of PR and advertising. The authors share not only theoretical foundations, but also practical tips that will help students avoid common mistakes and make the most of the time spent in practice. The book also touches on important aspects of interaction with employers and colleagues, which is key to successful integration into the professional environment. The style of the authors is characterized by accessibility and clarity of presentation, which makes the material easy to perceive. Each chapter contains practical tasks and examples, which allows readers not only to assimilate information, but also to apply it in practice. In this regard, the book resembles other well-known works in the field of education and training, such as “Practice in PR: from theory to practice” or “Advertising: from idea to implementation”, but it stands out for its focus on specific aspects of the internship. "Methodological guidelines for practice" is not just a manual, but a whole philosophy that helps students understand how important it is not only to learn, but also to apply knowledge in real conditions. It inspires action, creative thinking and the professional skills necessary for a successful career in advertising and public relations. If you are a student striving for success in the world of advertising, or a teacher who wants to help his students to pass the practice as effectively as possible, this publication will be a real find for you. It will not only give you the necessary knowledge, but also inspire new achievements in your career. Don’t miss the opportunity to take the first step towards your dream with this book!