The book "Research in the field of advertising and public relations: a workshop on the development of a course project" edited by Olga Viktorovna Shinyaeva is a unique publication that will become an indispensable assistant for students, graduate students and anyone interested in advertising and PR. This workshop is not just a manual, but a whole world of opportunities for those who want to better understand the mechanisms of work in the field of communications and learn how to create effective projects. The book contains valuable methodological recommendations and practical tasks that will help readers to master the key aspects of the development of course projects in the field of advertising and public relations . The author’s team, consisting of experts in their field, shares not only theoretical knowledge, but also practical skills that can be applied in practice. Readers will be able to immerse themselves in topical topics such as target audience, media planning, creative strategies and evaluation of the effectiveness of advertising campaigns. "Research in the field of advertising and public relations" will be useful not only for students, but also for practitioners who want to update their knowledge and skills. If you study at the Faculty of Journalism, Marketing or Public Relations, this book will become your reliable companion in the educational process. It will also be suitable for those who work in the field of marketing and want to improve their skills in developing advertising strategies and PR campaigns. The topics raised in the book cover a wide range of issues, ranging from the basics of advertising theory to modern trends in PR. The authors emphasize the importance of researching the target audience and the formation of effective communication strategies. In the rapidly changing media landscape, the ability to adapt and find new approaches to interaction with the audience becomes especially relevant. The book offers readers not only theoretical knowledge, but also practical tools that will help in solving real problems. The style of Olga Viktorovna Shinyaeva and her colleagues is distinguished by the accessibility and clarity of the presentation. They are able to explain complex concepts in simple language, which makes the material understandable even for beginners. In his other works, such as “Fundamentals of PR: theory and practice” and “Marketing in social networks”, the authors also strive to ensure that their readers can easily absorb information and apply it in practice. The book "Research in the field of advertising and public relations" is not just a textbook, but a real find for anyone who wants to deepen their knowledge in the field of advertising and PR. It will be a great addition to your library if you are striving for professional growth and want to be aware of current trends in the world of communications. Do not miss the opportunity to discover new horizons in advertising and public relations, immersing yourself in this fascinating and informative publication.