The book "Modern directions of marketing and management development: International scientific and practical conference (November 6, 2015 . )" is a collection of materials prepared by the participants of the conference held in 2015. This work, created by a team of authors, is a real storehouse of knowledge for anyone interested in the latest trends in marketing and management. In a rapidly changing business world, where innovation and adaptation are becoming key success factors, this edition offers readers a unique opportunity to immerse themselves in the topical issues and practical aspects of these disciplines. The book covers a wide range of topics, ranging from new strategies for promoting goods and services, to issues of human resource management and organizational behavior. Each section contains research and practical recommendations that can be useful for both students and professionals working in the business field. Readers interested in topics such as digital marketing, brand management, social media and innovative management approaches will find many useful ideas and examples in this collection. This book will be especially interesting for students, graduate students and teachers, as well as practitioners in the field of marketing and management, who strive to be aware of the latest trends and research. It can be an indispensable tool for those who are preparing for a career in business or want to expand their knowledge in these dynamic areas. In addition, professionals working in start-ups and large companies will be able to find inspiration here to introduce new strategies and approaches to their work. One of the main topics raised in the book is the need to adapt to changes in consumer preferences and technologies. The authors emphasize that in the context of globalization and digitalization, companies should be ready to respond quickly to market changes. This requires not only a deep understanding of consumer behavior, but also the ability to use modern data analysis tools to make informed decisions. The book offers readers practical advice on the introduction of innovative technologies in business processes, which makes it especially relevant to modern realities. The style of the authors is distinguished by scientific rigor, but at the same time, the accessibility and intelligibility of the presentation .. This makes it easy for readers to grasp complex concepts and put them into practice.. The team of authors includes both experienced scientists and practitioners, which gives the book special value. Their diverse experience and views on the problems of marketing and management make the material multifaceted and fascinating. If you are looking for books on marketing, management, business strategies or innovative technologies, “Modern directions of marketing and management development” will be an excellent addition to your library. This publication will not only expand your knowledge, but also inspire new ideas and solutions in your professional activities. Do not miss the chance to learn about cutting-edge research and practical recommendations that will help you stay one step ahead in the business world.