The book "The influence of social communications on the prestige of a regional university" , Written by , It is a comprehensive and comprehensive study ,. which affects the most important aspects of the interaction of educational institutions with society through the prism of modern communication technologies This work will be of interest not only to specialists in the field of education and sociology, but also to a wide range of readers, including students, teachers, university administrators and everyone who is interested in the topic of education and its impact on society. In today's world, where information spreads at an incredible speed, and social networks become the main channel of communication, the prestige of an educational institution largely depends on its ability to effectively interact with the audience. The authors of the book analyze how various forms of social communication from active presence in social networks to the organization of events and interaction with the local community affect the image and reputation of regional universities. They emphasize that successful communication not only attracts students, but also creates a positive perception of the institution in the eyes of employers and partners. The book will be of interest to readers who seek to understand how modern technology and social media can become a powerful tool for increasing the prestige of educational institutions. It is suitable for both young professionals and experienced professionals working in the field of education, marketing and PR . It will be especially useful for university leaders and their employees who want to improve their communication strategies and increase the competitiveness of their educational institution. Topics raised in the book range from an analysis of current trends in social communications to practical recommendations for their implementation in the university strategy. The authors explore how creating quality content, interacting with audiences and using analytical tools can help universities not only attract students, but also strengthen their position in the educational market. The book also addresses issues of ethics in communications and the importance of transparency in public engagement. The style of the authors is distinguished by clarity and accessibility, which makes complex concepts understandable even for an unprepared reader. They use a variety of examples and cases, which allows a better understanding of how theoretical aspects are applied in practice. The book can be an excellent guide for those who want to deepen their knowledge of PR and marketing in education. In addition, “The impact of social communications on the prestige of a regional university” may be of interest to readers who are looking for similar works, such as “Social Media in Education” or “Communications in Higher Education” It can also attract the attention of those interested in the topics of reputation management, branding and strategic marketing. Thus, this book is not just a theoretical study, but a practical guide that will help universities adapt to the rapidly changing world of communications. It inspires new ideas and approaches that can change the perception of education in society and increase its significance. Readers, immersed in this work, will be able to see how social communications can become a catalyst for change and development in higher education.