The book "Marketing of services: a training manual" under the authorship of a team of authors, including such specialists as E. M. Deeva and D. A. Kurushin is an indispensable resource for anyone who seeks to better understand the intricacies and nuances of marketing in the service sector. This manual will become a real guide to modern methods and strategies that will help not only in the study of theory, but also in the practical application of knowledge in real conditions. From the first pages, the reader plunges into the world of marketing, where services play a key role. Unlike goods, services have unique characteristics, such as intangibles, instability, and the simultaneity of production and consumption. The authors masterfully explain how these features affect approaches to promotion and sales. The book covers a wide range of topics, including value proposition creation, service quality management, and the importance of customer experience and loyalty. This manual will be especially useful for students and teachers studying marketing, management and economics. However, it will also attract the attention of professionals working in the service sector, such as the hotel business, restaurant service, healthcare and education. If you want to develop your marketing skills and learn how to put them into practice, this tutorial will be your reliable assistant. The topics raised in the book are relevant and important for modern business. In a highly competitive and dynamically changing market, understanding the needs of customers and the ability to adapt their offers to their needs are crucial factors for success. The authors pay special attention to such aspects as market segmentation, positioning of services and the development of effective communication strategies. Each chapter is filled with examples from real practice, which makes the material more accessible and understandable. The style of writing of the authors is clear and logical . They skillfully combine theoretical knowledge with practical cases, which allows the reader not only to assimilate information, but also to apply it in their projects. In addition, the book includes useful tools and techniques that will help in the development of their own marketing strategies. In addition to “Marketing services”, the authors are also known for other works in the field of management and marketing, which confirms their expertise and deep understanding of the subject. Readers interested in expanding their knowledge may pay attention to their other publications, which also address important aspects of business and marketing. If you are looking for a book that will help you understand the intricacies of marketing services and give practical recommendations for successful work in this area, “Marketing services: training manual” will be an excellent choice. This is not just a textbook, but a real find for anyone who wants to be one step ahead in the business world. Do not miss the opportunity to enrich your knowledge and skills by immersing yourself in the fascinating and multifaceted world of marketing services!