Saburova, Marina Mikhailovna. Organization of the marketing department: theory and practice : textbook

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The book “Organization of the Marketing Department: Theory and Practice” edited by Marina Mikhailovna Saburova is a unique textbook that will become an indispensable assistant for students, graduate students and practitioners in the field of marketing . This work, created by a team of authors, offers readers a deep dive into the world of marketing, revealing both the theoretical foundations and practical aspects of the organization of the department’s work. In modern business, marketing plays a key role, and this book helps to understand how to effectively manage marketing processes. The reader will be able to learn about how to form a marketing strategy, develop advertising campaigns and analyze the market. Particular attention is paid to interaction with customers, which makes the material especially relevant in the context of growing competition and constant changes in the market. The book not only describes the theory, but also offers real examples from practice, which allows readers to see how to apply the knowledge gained in real life. This work will be of interest to both students studying marketing and experienced professionals seeking to update their knowledge and master new approaches. It can also attract the attention of entrepreneurs who want to improve the work of their companies and understand how to properly organize the marketing department. The book is suitable for a wide audience: from young professionals to experienced managers working in various industries. The topics raised in the book cover a wide range of issues, such as brand management, consumer behavior research, digital marketing use, and more. These aspects make the book especially valuable in the digital age, when traditional marketing methods give way to innovative approaches. Readers will be able to get acquainted with current trends and tools that will help them compete effectively in the market. The style of the authors is characterized by accessibility and clarity of presentation, which makes it easy to assimilate even the most complex concepts. The book is written taking into account modern realities and business needs, which makes it relevant and useful. It also contains practical tasks and cases that allow readers to consolidate their knowledge and apply them in practice. Marina Mikhailovna Saburova, as one of the leading specialists in the field of marketing, is known for her works that help develop and improve marketing strategies. Her contribution to this book, along with the works of other authors, makes her a real guide in the world of marketing. If you are looking for literature that will help you become an expert in the field of marketing, then “Organization of the work of the marketing department: theory and practice” is what you need. In conclusion, this tutorial will be an excellent addition to the library of everyone who is interested in marketing, management and entrepreneurship. It will not only enrich your knowledge, but also inspire new ideas and approaches in your professional activities. Do not miss the opportunity to read this book and take a step towards a successful career in the world of marketing!
LF/607040496/R
Data sheet
- Name of the Author
- Collective of authors
- Language
- Russian
- ISBN
- 9785979517490