Marketing Management . Handbook by H. and . Gavrilenko and E. A. Khachaturova is an indispensable resource for students, graduate students and practitioners seeking to deepen their knowledge in marketing and management. This work, published under the auspices of the RCTU . D. and . Mendeleev is not just a textbook, but a whole system of knowledge that will help the reader to understand the complex concepts and methods used in modern marketing. The book covers a wide range of topics, ranging from the basics of marketing to more complex aspects such as strategic planning, market analysis and consumer behavior. The authors share their knowledge and experience, offering the reader relevant tools and techniques that can be applied in practice. An important feature of the manual is its practical orientation: here you will find many examples, cases and tasks that will help consolidate theoretical knowledge and prepare you for real challenges in the field of marketing. This tutorial will be especially useful for students of economic and managerial specialties, as well as for those who want to make a career in marketing, advertising and PR. If you are interested in modern methods of promoting goods and services, want to learn how to analyze the market correctly and develop effective marketing strategies, then this book will become a real guide for you in the world of marketing. The topics raised in the book are not only relevant, but also vital for any business. In a rapidly changing market and constant competition, the ability to properly manage marketing is becoming a key factor for success. The authors emphasize the importance of understanding consumer behavior, which allows companies to adapt to customer requests and offer exactly those products and services that will be in demand. In addition, the book examines current trends such as digital marketing and the use of social networks, which makes it especially valuable for those who want to remain at the forefront in their field. The style of the authors is distinguished by clarity and accessibility of the presentation, which makes the material understandable even for those who are just beginning to get acquainted with the topic. N. and . Gavrilenko and E. A. Khachaturov are experienced specialists in the field of marketing, and their knowledge and practical experience make this book not only a textbook, but also a valuable source of information for professionals. If you are looking for a literature on marketing management that combines theory and practice, then “Marketing Management. Training Manual" is exactly what you need. It will be a great addition to your library and will help you not only in your studies, but also in your career. Read, learn and apply the knowledge gained in practice to achieve success in the world of marketing Do not miss the opportunity to expand your horizons and become an expert in the field of marketing management This book is your first step to new achievements and professional growth!