The book "Methodology of scientific research and applied analytics: A textbook" by the authors and . In. Ponkin and A. and . Redkina represents an important contribution to the field of scientific knowledge and practical application of analytical methods. This publication will become an indispensable assistant for students, graduate students, researchers and practitioners seeking to deepen their knowledge in the field of scientific research and analytics. The book examines key aspects of the methodology of scientific research, ranging from the formulation of hypotheses to the analysis of the data obtained. The authors emphasize the importance of a systematic approach to research, which allows the reader not only to master the theoretical foundations, but also to apply them in practice. They offer readers a unique perspective on the scientific research process, emphasizing that successful analytics requires not only knowledge, but also creativity. Who can like this book? First of all, it will be interesting for students and graduate students who study such disciplines as sociology, psychology, economics, management and other areas related to scientific research . It will also be useful to practicing analysts and researchers who want to improve their skills and expand their horizons in the field of applied analytics. The book is suitable for those who seek a deep understanding of the methodology and want to learn how to apply the knowledge gained in real situations. The topics raised in the book cover a wide range of issues, ranging from the philosophical foundations of science to the practical aspects of conducting research. The authors emphasize the importance of ethical norms in scientific activity, which makes the book especially relevant in the modern world, where scientific research plays a key role in the development of society. They also discuss current trends in analytics, including the use of big data and machine learning, making the publication relevant for professionals working in the rapidly changing world of technology. The style of the authors is distinguished by clarity and accessibility, which makes it easy to assimilate even the most complex concepts. Ponkin and Redkin use many examples and illustrations, which makes the material more visual and understandable. This publication is not only informative, but also inspires new research and experiments. If you are looking for books that will help you better understand the methodology of scientific research, pay attention to such works as “Scientific research: from idea to implementation” or “Applied analytics: theory and practice” . These books can be a great addition to your reading and help you delve deeper into the world of scientific knowledge. In conclusion, “Methodology of Scientific Research and Applied Analytics: A Textbook” is not just a textbook, but a real find for anyone who wants to master the art of scientific research. This is a book that inspires, educates and opens up new horizons in the world of science and analytics. Do not miss the opportunity to enrich your knowledge and skills by immersing yourself in this fascinating reading!