The book "Industrial Policy and Marketing Strategies as Drivers of Development of the New Economy in the Context of Globalization and Diversification", written by a team of authors led by Alekhin E. and . , Baynev V. F. , Boris O. A. , Vorontsova G. In. and Parakhin V. N. , is a deep and multifaceted study that highlights key aspects of modern economic development. In the context of rapid changes in the global arena and the constant need to adapt to new challenges, this work becomes a reference book for all who are interested in economics, management and strategic planning. The book immerses the reader in the world of industrial policy and marketing strategies, considering them as the most important tools that contribute to the growth and sustainable development of the economy. The authors analyze how exactly these elements can serve as drivers for new economic models, especially in the context of globalization and diversification. They emphasize that a successful industrial policy cannot exist without thoughtful marketing strategies that help companies not only survive, but also thrive in the face of fierce competition. This book will be of interest to a wide range of readers: from undergraduate and postgraduate economics majors to practitioners in management and marketing. It will also attract the attention of entrepreneurs who seek to adapt their business models to new realities and improve the competitiveness of their companies. Readers interested in the topics of sustainable development, innovation and economic transformation will find in it many useful ideas and practical recommendations. The topics raised in the book cover a wide range of issues: from analysis of current trends in the global economy to the development of strategies that contribute to the diversification of industries. The authors emphasize the importance of integrating marketing approaches into industrial policy, which allows not only to improve the quality of products, but also to increase the level of customer satisfaction. They emphasize that in a globalized world, companies must be prepared to respond quickly to market changes and consumer preferences, which requires flexibility and innovative thinking. The style of the authors is distinguished by an analytical approach and the availability of presentation, which makes complex economic concepts understandable to a wide audience. Their previous work is also noteworthy: they are known for their research in economics, management, and marketing, which adds additional value to their current work. The book is replete with examples of successful case studies from practice, which makes it not only theoretically sound, but also practically applicable. “Industrial policy and marketing strategies as drivers of the development of the new economy in the context of globalization and diversification” is not just a book, but a guide to modern economic realities. It inspires new ideas and approaches, encouraging the reader to think about the future of their company and how to use existing resources to achieve maximum effect. If you want to be one step ahead in the world of business and economics, this book will be your reliable assistant.