Trubin, Alexander Evgenievich Management and marketing: in economics, entrepreneurship and logistics

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The book “Management and Marketing: in Economics, Entrepreneurship and Logistics” edited by Alexander Trubin is a unique publication that covers key aspects of management and marketing in modern business conditions. This work is not just a textbook, but a whole encyclopedia of knowledge that will be useful to both students and practitioners in the field of economics, entrepreneurship and logistics. The book focuses on the most important concepts and methods that help effectively manage business processes and develop marketing strategies. The authors, who gathered under the leadership of Trubin, share their knowledge and experience, providing readers with relevant tools for market analysis, development of business plans and the introduction of innovative approaches to management. Each chapter of the book is imbued with practical examples and cases, which makes the material accessible and understandable even for those who are just starting out in the business world. This book will be of interest to a wide range of readers: from students of economic and business specialties to entrepreneurs and managers seeking to improve their skills and expand the horizons of knowledge. If you want to understand the intricacies of management, learn modern marketing methods or learn about logistics processes, then “Management and Marketing” will become an indispensable assistant for you. It is also suitable for those who are interested in the issues of startups and innovations in business, because the book discusses current trends and challenges faced by modern companies. The topics raised in the book cover a wide range of issues, from the fundamentals of strategic management to the details of operational management and marketing research. The authors emphasize the importance of integrating various business processes and interaction between them, which is especially important in the context of globalization and digitalization of the economy. The book also touches on the issues of change management and business adaptation to new conditions, which makes it especially valuable for those who want to remain competitive in the market. The style of presentation in the book is clear and logical, which allows the reader to easily absorb information and apply it in practice. The authors use many graphs, tables and illustrations, which makes the material more clear and understandable. This is especially important for those who prefer visual perception of information. Alexander Trubin is a well-known specialist in the field of management and marketing, the author of many scientific publications and training manuals . His work has always been distinguished by deep analysis and practical orientation, which makes them in demand among students and professionals. In Management and Marketing, Trubin and his team present not only theoretical aspects, but also practical recommendations that will help readers successfully apply the knowledge gained in real life. If you are looking for books on management, marketing or entrepreneurship that will help you develop your skills and broaden your horizons, then “Management and Marketing: in Economics, Entrepreneurship and Logistics” will be an excellent choice. It will not only enrich your knowledge, but also inspire new ideas and projects. Do not miss the opportunity to get acquainted with this outstanding work, which will become a reliable guide in the world of business and management.
LF/748419045/R
Data sheet
- Name of the Author
- Collective of authors
- Language
- Russian
- ISBN
- 9785939328326