The book "Fundamentals of Management and Marketing", created by the team of authors, is an indispensable resource for anyone who seeks to better understand the mechanisms of management and promotion in modern business. This edition is ideal for both students and practitioners looking to update their knowledge and skills in management and marketing. From the first pages, the reader plunges into the world of fundamental concepts that shape successful management and marketing strategies. The book covers a wide range of topics, ranging from the basics of organizational behavior to modern approaches to digital marketing. The authors share their knowledge and experience, offering readers not only theoretical aspects, but also practical recommendations that will help to apply the knowledge gained in real conditions. One of the key themes of the book is the importance of strategic planning. The authors emphasize that successful management is impossible without a clearly formulated strategy that takes into account both internal and external factors affecting the business. Readers will learn about various market analysis techniques, such as SWOT analysis, and how these tools can be used to make informed decisions. The book also discusses current trends in marketing, including the use of social networks and content marketing. With the rapid change in technology and consumer preferences, knowledge of how to adapt to new realities is becoming especially relevant. The authors share examples of successful cases, which makes the material more visual and understandable. This book will be interesting not only for students and young professionals, but also for experienced managers who want to expand their horizons and learn about new approaches in management and marketing. It will be a useful tool for entrepreneurs seeking to develop their business ideas and find effective solutions to achieve their goals. The style of the authors is distinguished by clarity and accessibility of the presentation, which makes it easy to assimilate even the most complex concepts. Each chapter ends with practical tasks and questions for self-examination, which contributes to better assimilation of the material. The book "Fundamentals of Management and Marketing" is not only informative, but also interactive, which makes the learning process more exciting. If you’re looking for management and marketing books that can complement your library, check out works like Philip Kotler’s Marketing 100% or Harry Mintzberg’s Management. These books will also help you deepen your knowledge of management and marketing, but the “Basics of Management and Marketing” stand out for its practical focus and accessibility to a wide audience. Thus, the “Basics of Management and Marketing” is not just a textbook, but a real guide to the world of business, which will help you not only understand the theory, but also learn how to apply it in practice. Do not miss the opportunity to discover new horizons in management and marketing, immersed in this fascinating and useful reading