Bobylev, B. G. Business communication. Fundamentals of criterion-oriented testing

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The book is called “Business Communication” .. Fundamentals of Criteria-Oriented Testing" edited by B. G. Bobyleva is a unique publication that immerses the reader in the world of professional interaction and communication. This work is not just a textbook, but a whole methodology that will help develop business communication skills and learn how to effectively interact in various professional situations. In today's world, where business success largely depends on the quality of communication, the ability to communicate is becoming a key factor. The book covers a wide range of topics, ranging from the basics of business communication to specific methods of criterion-oriented testing. This makes it useful for both management and business students and practitioners looking to improve their skills. Author's team headed by B. G. Bobylev, includes experts in the field of psychology, pedagogy and management, which allows you to create a multifaceted and in-depth analysis of the topic. Each section of the book is filled with practical examples that make theoretical concepts more accessible and understandable. Readers will be able to see how to put the knowledge gained into practice, which is especially important for those who are striving for career growth and development. The book will be of interest to a wide range of readers: from undergraduate and graduate students to practitioners and executives. If you study at the Faculty of Management, Psychology or Sociology, or if you work in the field of HR, marketing or sales, this publication will become for you a real guide to the world of business communication. In addition, the book is suitable for those who are interested in personal development and want to learn how to build effective communication in their lives. The topics raised in the book are diverse and relevant. The authors consider not only the theoretical aspects of business communication, but also practical skills, such as the ability to listen, ask questions and give constructive feedback. Special attention is paid to criterion-oriented testing, which allows you to assess the level of communication skills and identify areas for improvement. This makes the book especially valuable for those who want not only to learn to communicate, but also to evaluate their achievements in this area. Style B. G. Bobylev and his team are distinguished by clarity and accessibility .. They use simple and understandable wording, which allows the reader to easily digest the material. In addition, the authors actively use examples from real practice, which makes the theory more lively and relevant. This publication can be compared with other well-known works in the field of business communication, such as “How to win friends and influence people” by Dale Carnegie or “The Invincible Interlocutor” by Alexei Kapterev, but it offers a more systematic and scientific approach to the topic...... The book is called “Business Communication” . [ Fundamentals of Criterion-Oriented Testing" is not just a tutorial, but a real tool for those who want to become a master of business communication. It inspires development, offers new ideas and approaches that will help you not only in the professional sphere, but also in your personal life. If you want to learn how to communicate so that you can be heard and understood, this publication will become your reliable assistant along the way.
LF/285206663/R
Data sheet
- Name of the Author
- Collective of authors
- Language
- Russian