The book "Practices on the basics of commercial activity", written by a team of authors, is an indispensable resource for all who seek to immerse themselves in the world of business and commerce. This publication will be an excellent help for both students and practitioners who wish to expand their knowledge and skills in the field of commercial activities. In today's world, where entrepreneurship and commerce play a key role in economic development, understanding the fundamentals of these processes is becoming a necessity. “Practices on the basics of commercial activity” offers readers not only theoretical knowledge, but also practical recommendations that will help them successfully navigate the complex business world. The book covers a wide range of topics, including marketing fundamentals, sales management, financial analysis, and strategic planning. Each section is filled with up-to-date information, examples from real practice and tasks that will help consolidate the knowledge gained. This book will be especially interesting for students of economic and business specialties, as well as young entrepreneurs who are just starting their way into commercial activities. It is suitable for those who want not only to learn the theory, but also to learn how to apply it in practice. Also, “Practice” will be a useful tool for teachers who are looking for quality materials for their courses. One of the key topics raised in the book is the importance of understanding the needs of customers and the ability to adapt their offers to their requests. The authors emphasize that a successful business is built on a deep knowledge of the market and its customers. They offer readers a variety of techniques to analyze the target audience and develop effective sales strategies. This knowledge will be useful not only for beginning entrepreneurs, but also for those who already have experience, but want to improve their skills. The style of the authors is characterized by accessibility and clarity of presentation, which makes the material easy to perceive. Each section is logically structured, which allows the reader to easily navigate the text and quickly find the necessary information. In addition, the book contains practical tasks and cases that will help readers to apply the theory in practice and better understand how commercial processes work. If you are looking for business books that will help you develop your skills and knowledge, “Practices on the basics of commercial activity” will become your reliable assistant. It can be compared to other well-known publications in the field of business, such as Philip Kotler's Fundamentals of Marketing or Blue Ocean Strategy. Chan Kim and Renee Moborn . These books, like The Practice, offer an in-depth understanding of business processes and practical tips for success. In conclusion, “Practices on the basics of commercial activity” is not just a book, but a whole guide to the world of business. It inspires action, helps develop critical thinking, and builds self-confidence. If you want to become successful in the commercial sphere, this publication should definitely take place on your bookshelf. Do not miss the opportunity to discover new horizons and take a step towards your dream with this practical and informative guide