Corporate Advertising, edited by T. N. Semenova and a group of authors is a fascinating and in-depth analysis of one of the most relevant aspects of modern business. In the context of fierce competition and an ever-changing market, corporate advertising becomes not just a tool, but a strategic resource that allows companies to stand out and win the trust of the target audience. From the first pages, the reader plunges into the world of corporate culture and marketing, where advertising plays a key role in shaping the image of the company. The authors consider in detail how to properly position the brand, how to use advertising campaigns to create a positive image and how to effectively interact with various target groups. The book not only explains the theoretical aspects, but also offers practical recommendations, which makes it especially valuable for students, marketers and entrepreneurs. “Corporate advertising” will be of interest to a wide range of readers: from students studying marketing and advertising, to experienced professionals seeking to update their knowledge and skills. If you work in the field of PR, marketing or brand management, this book will become for you a real storehouse of ideas and inspiration. It will also be useful for business owners who want to improve their advertising strategy and increase their brand awareness. The topics raised in the book cover a wide range of issues, such as the creation of corporate identity, the use of digital technologies in advertising, and the impact of social media on brand perception. The authors emphasize the importance of ethics in advertising and social responsibility of business, which makes Corporate Advertising not only a practical tool, but also an important manifesto for modern business. The style of the authors is distinguished by clarity and accessibility, which makes it easy to assimilate even the most complex concepts. They use many examples from real practice, which makes the material alive and relevant. The book is filled with graphs, diagrams and illustrations that help to better understand the issues raised . This makes reading not only useful, but also fascinating. T. N. Semenova is a well-known specialist in the field of marketing and advertising, and her name has already become synonymous with high-quality literature in this field. In her previous works, such as Marketing in Uncertainty and Modern Approaches to Advertising, she has also raised important issues regarding business and its interactions with customers. In Corporate Advertising, she continues this tradition by offering readers a fresh perspective on familiar things. If you are looking for books on advertising, marketing or PR that will help you understand the intricacies of corporate communication, “Corporate advertising” will be an excellent choice. It’s not just a book, it’s a guide to a world where advertising becomes art and business becomes philosophy. By reading it, you will not only gain knowledge, but also inspiration to create your own successful advertising campaigns. In conclusion, “Corporate Advertising” is not just a tutorial, but a real find for anyone who wants to understand how advertising can change the perception of business and help it succeed. Do not miss the opportunity to get acquainted with this book, and you will discover new horizons in the world of corporate advertising.