The book “General Management . Textbook" by A. A. Popova and D. A. Popova is a unique publication that will become an indispensable assistant for students, graduate students, practicing managers and anyone who seeks to better understand the basics of management in modern business. This manual covers a wide range of topics related to general management theory, and offers readers not only theoretical knowledge but also practical recommendations that will help to apply them in real life. The book focuses on key aspects of management: from strategic planning and organizational structure to human resource management and effective decision-making. The authors pay special attention to the modern challenges faced by managers in a rapidly changing market. They consider how to adapt to new conditions using innovative approaches and technologies. This makes "General Management" a relevant and popular tool for anyone who wants to be one step ahead in their professional activities. The book will be interesting not only for students and teachers, but also for practitioners who want to update their knowledge or master new management methods. It is suitable for readers of different ages, from young people just starting out in the business world, to experienced professionals striving for self-development and improvement of their skills. If you are interested in topics such as leadership, motivation, project management or organizational behavior, then this guide will be a real find for you. One of the key topics raised in the book is the need to integrate theoretical knowledge with practical skills. The authors emphasize that a successful manager should not only know how the organization works, but also be able to apply this knowledge to solve specific problems. In this context, General Management offers many practical examples and case studies that illustrate how theoretical concepts can be implemented in life. The writing style of the Popes is clear and accessible. The authors are able to explain complex concepts in a simple and understandable language, which makes the material easy to perceive. Their approach to learning is based on the principles of active involvement of the reader, which contributes to better assimilation of information. In addition, in the book you will find many illustrations, diagrams and tables that will help visualize the ideas and concepts presented. A. A. Popov and D. A. Popov is known for his work in the field of management and economics, and their experience in this area allows them to create high-quality and relevant training materials. The book "General Management" is not just a textbook, but a whole system of knowledge that will help you become a more effective and self-confident specialist. If you are looking for a management literature that combines theory and practice, then "General Management. Training manual" will be an excellent choice. This book will not only expand your horizons, but also give you the tools to successfully manage in any conditions. Do not miss the opportunity to deepen your knowledge and skills in the field of management - this book is waiting for you!