The book "Innovative management: educational and methodological manual" by I. In. Marakhina is an indispensable resource for anyone who seeks a deeper understanding of the principles and practices of innovation management in modern business. In the context of rapid changes in the market, when companies are forced to adapt to new technologies and consumer requirements, this manual becomes a real guide to the complex but fascinating world of innovation management. In his book, Marakhin offers readers not only theoretical knowledge, but also practical tools that will help effectively introduce innovation into the organization. The author examines key aspects such as the creation of an innovative culture, project management, risk assessment and the development of strategies aimed at the development of new products and services. He shares the experience of successful companies, analyzes real cases and offers readers unique techniques that can be applied in practice. The book will be of interest to a wide range of readers: from undergraduate and graduate students studying management and economics, to practicing managers and entrepreneurs seeking to increase the competitiveness of their companies. If you want to learn how to effectively manage innovation, how to create a team capable of generating new ideas, and how to overcome barriers to innovation, then this guide will become a real storehouse of knowledge for you. The topics raised in the book cover not only theoretical foundations, but also practical aspects, such as change management, the role of leadership in innovation processes, and the impact of the external environment on innovation activity. Marahin emphasizes the importance of cross-functional interaction and cooperation between different divisions of the company, which is a key factor for the successful implementation of innovations. The author's style is clear and accessible, which allows the reader to easily assimilate even the most complex concepts. and . In. Marahin is an experienced teacher and practitioner, which makes his approach to presenting material particularly valuable. He not only shares his knowledge, but also inspires the reader to take active action, encouraging critical thinking and the search for non-standard solutions. In addition, the book "Innovative Management" may be of interest to those who are already familiar with the author's other works, such as "Strategic Management" and "Project Management", as it complements and expands the topics covered in these works. Readers interested in new approaches in management will be able to find in the manual a lot of useful ideas and recommendations. Do not miss the opportunity to immerse yourself in the world of innovation management with E. In. Marahin . This book is not just a tutorial, but a real find for those who want to be one step ahead in the face of constant change and competition. If you are looking for inspiration, new ideas and practical advice on introducing innovation into your organization, “Innovation Management: A Tutorial” will become your reliable companion along the way.