The book "Interactive marketing and e-commerce: laboratory workshop for students of the specialty "Marketing" by E. In. It is a unique manual that not only immerses the reader in the world of modern marketing strategies, but also offers practical tools for their application. This publication will become an indispensable assistant for students studying marketing, as well as for anyone interested in e-commerce and interactive methods of promoting goods and services. With the rapid development of digital technologies and changing consumer habits, interactive marketing is becoming an important component of a successful business strategy. The book covers a wide range of topics, ranging from the basics of interactive marketing to practical cases that will help students not only understand the theory, but also apply it in practice. In each chapter, the author shares valuable tips and techniques that can be used to create effective online marketing campaigns. One of the key features of the book is its practical focus. Laboratory workshops presented in the publication allow students not only to read about the theory, but also to actively participate in the learning process. This makes the book especially attractive for a youth audience who appreciates the opportunity to apply the knowledge gained in practice. Students starting their journey in the world of marketing will find in it a lot of useful tools and recommendations that will help them stand out from competitors. The book will be interesting not only for students, but also for practicing marketers, entrepreneurs and anyone who wants to improve their skills in the field of e-commerce. In the face of constant changes in the market and the emergence of new technologies, it is important to be aware of the latest trends and methods. It offers readers up-to-date data and research that will help them stay one step ahead. The topics raised in the book cover many aspects of interactive marketing: from analysis of the target audience and content creation to the use of social networks and email marketing. The author focuses on the importance of interacting with customers and building long-term relationships, which is the cornerstone of successful business in the digital era. Ethical issues in marketing are also considered, which makes the book relevant from the point of view of social responsibility. Style of writing E. In. It is clear and accessible, which makes the material easy to perceive .. She is able to explain complex concepts in simple language, which is especially important for students who are just beginning to master this area. In addition, the author actively uses examples from real practice, which makes reading not only informative, but also fascinating. If you are looking for a book that will help you master interactive marketing and e-commerce, "Interactive Marketing and e-commerce: a laboratory workshop for students of the specialty "Marketing" will be an excellent choice. It will help you not only gain theoretical knowledge, but also learn how to put them into practice, which is the key to a successful career in the field of marketing. Do not miss the opportunity to immerse yourself in the world of modern marketing strategies and discover new horizons in e-commerce!