The book "Optimization of marketing solutions: educational and methodological manual for students of the specialty "Marketing" of all forms of training" by B. A. Zhuravleva is a unique resource for students and practitioners in the field of marketing . This guide not only highlights the key aspects of optimizing marketing solutions, but also offers readers a deep understanding of the current trends and tools used in this dynamic field. The book focuses on the optimization process, which is an integral part of a successful marketing strategy. The author considers how to choose and adapt marketing solutions in the face of constant changes in the market. Zhuravlev shares his knowledge on how to analyze data, identify the needs of the target audience and develop strategies that will be not only relevant, but also effective. Readers will be able to learn about methods that will help them make informed decisions based on evidence and analytics. This book will be interesting not only for students, but also for those who already work in the field of marketing and strive to improve their skills. It is suitable for both novice professionals and experienced marketers who want to update their knowledge and get acquainted with new approaches. Students studying marketing will find useful tips and practical recommendations in the manual that will help them successfully cope with educational tasks and projects . The topics raised in the book cover a wide range of issues, ranging from the basics of marketing to modern optimization tools. Zhuravlev focuses on the importance of market analysis, audience segmentation and the development of unique proposals that can distinguish the product from competitors. The book also touches on aspects of digital marketing, which makes it especially relevant in the context of the rapid development of technology and changing consumer habits. The author's style is clear and accessible, which allows readers to easily digest the material Zhuravlev uses many examples from real practice, which makes theoretical concepts more understandable and applicable. His experience in marketing and teaching allows him to create a manual that not only informs, but also inspires further study and application of the knowledge gained. In addition to . A. Zhuravlev is the author of other well-known works on marketing and management, which confirms his expertise in this field. Readers interested in the topics of optimization, strategic planning and market analysis can also pay attention to its other publications that will help to deepen their understanding of marketing processes. The book "Optimization of marketing solutions" will become an indispensable assistant for everyone who wants to successfully navigate the world of marketing. It will not only enrich the knowledge of readers, but also give them the tools for practical application, which is especially important in a competitive market. If you are a student striving for success in your career, or a professional who wants to improve your skills, this manual should definitely take a place on your shelf. Do not miss the opportunity to discover new horizons in the world of marketing with this fascinating and informative book!