The Theoretical Foundations of Marketing: The Method . Recommendations for the implementation of the practice. Classes for students . Special. 26 02 03 “Marketing” by N. M. Sokolova is a unique and valuable resource for students studying marketing. This is not just a tutorial, but a real find for those who seek a deeper understanding of the theoretical and practical aspects of this dynamic field. In his book, Sokolov invites readers to immerse themselves in the world of marketing, starting with its foundations and ending with more complex concepts. The author focuses on the importance of theoretical foundations that serve as a solid foundation for the successful application of marketing strategies in practice. The book covers a wide range of topics, including market analysis, consumer segmentation, development of marketing strategies and evaluation of their effectiveness. Sokolov shares methodological recommendations that will help students not only to assimilate the material, but also to apply the knowledge gained in real conditions. This book will be especially interesting for students studying in the specialty "Marketing", as well as for all those who want to expand their knowledge in this area. It is suitable for both beginners and those who already have some experience and want to systematize their knowledge. If you are looking for high-quality marketing training materials that will help you prepare for practical classes and exams, then this guide will become an indispensable assistant. The topics raised in the book are relevant and important for modern business. In a rapidly changing market where information is becoming a key resource, understanding the fundamentals of marketing is a necessary skill for a successful career. Sokolov focuses on aspects such as consumer behavior, the impact of digital technologies on marketing and the importance of adapting strategies to changes in the environment. These topics are not only useful for students, but also relevant for practitioners seeking to stay one step ahead in their profession. Style N. M. Sokolova is distinguished by clarity and accessibility, which makes the material easy to perceive. The author uses many examples from real practice, which allows readers to see how theoretical concepts are applied in life. His approach to learning is based on interactivity and engagement, which makes the learning process not only rewarding, but also fascinating. In addition, N. M. Sokolov is the author of other well-known works in the field of marketing and management, which confirms his expertise and deep understanding of the subject. His books are often recommended for both educational institutions and professionals seeking to improve their skills. If you’re looking for marketing books like Philip Kotler’s Fundamentals of Marketing or Eric Queen’s Social Media Marketing, Sokolov’s Theoretical Foundations of Marketing will be a great addition to your library. This book will not only enrich your knowledge, but will also help you develop the critical thinking necessary for a successful career in marketing. In conclusion, "Theoretical foundations of marketing" H. M. Sokolova is not just a textbook, but a whole world of opportunities for students and practitioners. It inspires the study, research and application of marketing strategies, making it a must-read for anyone who wants to succeed in this exciting field.