The book "Marketing (Consumer Behavior)" by E. In. Borisevich is a fascinating and in-depth study that immerses the reader in the world of consumer behavior, revealing its versatility and complexity. This work will be an indispensable assistant for both marketing students and professionals seeking to better understand their customers and adapt their strategies to their needs. The book focuses on consumer behavior, a key aspect that shapes successful marketing strategies. The author, with extensive experience in marketing and psychology, offers the reader a unique look at how and why people make purchasing decisions. It analyzes factors influencing consumer choice, including social, cultural, and psychological aspects. Borisevich masterfully combines theoretical concepts with practical examples, which allows the reader not only to assimilate the material, but also to see its application in real life. The book will be especially interesting for those who work in the field of marketing, advertising, sales and management. Students studying these disciplines will find in it useful materials for preparing for exams and writing term papers. Professionals seeking to improve their skills and improve the effectiveness of their campaigns will be able to learn many practical recommendations and strategies from the book. In general, “Marketing (Consumer Behavior)” will suit a wide audience, including entrepreneurs, managers and anyone interested in how the market works. The topics raised in the book cover a wide range of issues, such as the impact of emotions on purchasing behavior, the role of brands in shaping preferences, as well as the peculiarities of information perception in the modern world. Borisevich is not afraid to touch on current issues, such as the impact of digital technologies on consumer behavior and new trends in marketing. These topics make the book particularly relevant in a rapidly changing market, where understanding consumer preferences becomes the key to success. The author's style is distinguished by clarity and accessibility of presentation, which makes complex concepts understandable even for beginners. and . In. Borisevich is known for his work in marketing and psychology, and his approach to consumer behavior is based on a deep understanding of both theoretical and practical aspects. In his previous works, the author has already demonstrated the ability to combine scientific knowledge with practical examples, and in this book he continues this tradition. If you are looking for literature that will not only expand your knowledge of consumer behavior, but also help you put this knowledge into practice, then “Marketing (consumer behavior section)” is exactly what you need. This book will be your trusted companion in the world of marketing, providing tools and ideas that will help you better understand your customers and interact effectively with them. Do not miss the opportunity to immerse yourself in the fascinating world of marketing and consumer behavior with E. In. Borisevich . This book will not only be a source of knowledge, but also an inspiration for new ideas and projects. Read, analyze and apply the acquired knowledge to achieve success in your professional activities!