The book "Strategic marketing: a training manual" by author E. In. Marahina is an indispensable resource for anyone who seeks a deeper understanding of the world of marketing and its strategic aspects. This manual is intended for both marketing students and practitioners who wish to update their knowledge and skills in this dynamic field. In his work, Marakhin offers readers a unique perspective on strategic marketing, viewing it not only as a set of tools, but also as a holistic process that requires careful analysis and planning. The book covers a wide range of topics, including market analysis, consumer segmentation, brand positioning, and marketing strategy development. The author focuses on the importance of understanding consumer behavior and the competitive environment, which makes the material especially relevant for those who want to succeed in business. One of the key features of the book is its practical focus. Marakhin not only expounds the theory, but also offers readers a lot of examples from real practice, which allows them to better assimilate the material. In addition, the manual presents various techniques and tools that will help readers independently develop effective marketing strategies for their projects. This makes the book an ideal choice for students, aspiring professionals and even experienced marketers who want to refresh their knowledge. Who can like this guide? First of all, it will be useful for students and graduate students studying marketing, management and related disciplines . The book will also attract the attention of entrepreneurs and business owners who seek to improve their marketing strategies and increase competitiveness. Marketing professionals who want to deepen their knowledge and learn new approaches will also find in this manual a lot of useful ideas and recommendations. The topics raised in the book are diverse and relevant. Marahin discusses not only traditional aspects of marketing, but also modern trends such as digital marketing, social media, and the impact of technology on consumer behavior. This makes the book especially valuable in a rapidly changing market, where it is important to be one step ahead of competitors. Readers will be able to learn how to adapt their strategies to new conditions and use innovation to achieve success. The author's style is distinguished by clarity and accessibility, which makes it easy to perceive even the most complex concepts. Marahin skillfully combines theory and practice, making the material fascinating and informative. His previous work has also received recognition for its in-depth analysis and practical focus, which confirms his expertise in the field of marketing. In conclusion, “Strategic marketing: a training manual” and . In. Marakhina is not just a book, but a whole guide to the world of strategic marketing. It will become a reliable assistant for anyone who wants not only to study the theory, but also to apply the knowledge gained in practice. If you are looking for a quality and up-to-date marketing guide, this publication is definitely worth your attention.