The book "Advertising in socio-cultural service and tourism" by E. N. Zaikova is a fascinating and in-depth study that immerses the reader in the world of marketing and advertising specific to the field of socio-cultural service and tourism. In a rapidly changing market, where new trends and technologies appear every day, this book becomes an indispensable guide for professionals and students who want to understand how to effectively promote services in this area. The main theme of the book is advertising as a tool that can not only draw attention to products and services, but also form the image of the whole industry. Zaikov explores how socio-cultural aspects affect the perception of advertising and how they can be used to create successful marketing strategies. The reader will find many examples and cases that illustrate how advertising can become a link between cultural values and commercial interests. The book will be of interest to a wide range of readers: from students studying marketing and management, to practitioners in the field of tourism and socio-cultural service. It will also attract the attention of entrepreneurs who want to develop their businesses in these areas, as well as researchers interested in modern trends in advertising and marketing. The age category of readers varies from 18 to 50 years, as the book covers both theoretical and practical aspects, making it accessible and useful for different levels of training. The topics raised in the book are relevant and multifaceted. Zaikov examines the impact of digital technologies on advertising, analyzes how social networks have changed the approach to the promotion of services, and discusses the importance of creating content that resonates with the target audience. He emphasizes that advertising in the field of tourism and socio-cultural service should be not only informative, but also emotionally saturated in order to arouse interest and desire among potential customers. In this context, the book becomes an important resource for those seeking to create a unique and memorable experience for their clients. The author's style is distinguished by clarity and accessibility, which makes complex concepts easy to perceive. Zaikov uses many examples from real practice, which allows readers to better understand how to apply theoretical knowledge in practice. His previous work has also been devoted to marketing and management issues, and in them he has proven himself as a deep analyst and practitioner, making his opinions particularly valuable to readers. “Advertising in socio-cultural service and tourism” is not just a textbook, but a real find for everyone who wants to understand the intricacies of advertising in one of the most dynamically developing spheres. The book offers readers not only theoretical knowledge, but also practical recommendations that will help them successfully promote their ideas and projects. If you are looking for inspiration and new approaches in advertising, this book will be your reliable assistant on the way to success. Do not miss the opportunity to learn about modern trends and methods that will help you stand out from competitors Read “Advertising in socio-cultural service and tourism” and discover new horizons in the world of marketing and advertising!