The book "Definition of the whiteness of paper and cardboard" by I. A. Blinova is a unique and in-depth study that immerses the reader in the world of the paper industry, revealing important aspects related to the quality and characteristics of paper and cardboard. This work will become an indispensable tool for both professionals and students studying paper production technologies, as well as for anyone interested in quality issues and standardization in this field. In his book, Blinov examines in detail the methods for determining the whiteness of paper and cardboard, emphasizing how this parameter affects the perception of the final product. Whiteness is not just an aesthetic criterion; it plays a key role in the perception of print color, image brightness and, ultimately, consumer satisfaction. The author shares his knowledge and experience, offering readers not only theoretical foundations, but also practical recommendations for conducting tests and analyzes. The book will be of interest to a wide range of readers: from students and teachers of technical universities to specialists in the field of quality and control in enterprises engaged in the production of paper and cardboard. If you work in printing, design or just want to understand more deeply how the quality of paper affects the final product, this publication will be a real discovery for you. Blinov raises important topics such as quality standards, the impact of various factors on whiteness, as well as modern testing methods. He draws attention to how innovative technologies and research help to improve the quality of paper and cardboard, which in turn affects the environmental aspects of production. In an environment of growing concern for nature and sustainable development, the book becomes relevant and useful for all who seek to improve production processes. The author's style is distinguished by clarity and accessibility. Blinov masterfully combines a scientific approach with practical examples, which makes the material easy to perceive. His previous works, such as Paper Production Technology and Paper and Cardboard Quality, have also been recognized for their in-depth analysis and practical focus. In each of his books, the author seeks to convey to the reader the importance of quality and innovation in production, and “Definition of the whiteness of paper and cardboard” is no exception. This book will become not only a textbook, but also a reference book for anyone who wants to stay up to date with the latest trends in the paper industry. By reading it, you will be able not only to expand your knowledge, but also to gain practical skills that will help you in your professional activities. If you are interested in topics such as quality control, paper production technology, printing standards or you just want to learn more about how paper whiteness affects the final product, book and . A. He will be your helper.... Do not miss the opportunity to immerse yourself in the fascinating world of paper and cardboard, which opens up many opportunities and prospects for you.