The book "Psychological impact in interpersonal and mass communication" by the authors Alexeyev K. and . , Almaev N. A. , Andrianov M. C. , Borisova A. M. , Volovikova M. and . , Voronin A. N. , Guest A. A. , Grebenshchikov T. A. , Grigorieva A. A. , Gulevich O. A. , Zachesova I. A. , Kubrak T. A. , Lappo M. A. , Latinov V. In. , Lebedev A. N. , Luchinina E. In. , Morozov V. P. and Frost is a deep and multi-layered study that immerses the reader in the world of communication psychology, looking at both interpersonal and mass aspects. This book will be a real discovery for those who are interested in how words, gestures and images can influence people, forming their opinions, emotions and behavior. In today's world, where information is distributed with incredible speed, understanding the mechanisms of psychological impact is becoming especially relevant. The authors, who are experts in the field of psychology and communication, offer the reader not only theoretical knowledge, but also practical tools for analyzing and applying this knowledge in everyday life. The book covers a wide range of topics: from the basics of interpersonal communication to the features of mass communication processes, including the influence of media on public opinion and individual perception. This work will be of interest to both undergraduate and graduate students studying psychology, sociology and communication, as well as practitioners - psychologists, marketers, PR managers and anyone who seeks to understand how to effectively interact with people. The book will also be useful for those who want to improve their communication skills and learn to recognize manipulations in everyday life. The age category of readers is not limited, since the topics considered in the book are relevant for people of all ages seeking self-improvement and understanding of the world around them. One of the key themes of the book is the influence of emotions on the communication process. The authors analyze in detail how the emotional background can change the perception of the message and lead to different consequences in interpersonal relationships. This topic is especially important in modern society, where emotional intelligence becomes an integral part of successful communication. Readers will be able to learn about how to properly manage their emotions and the emotions of the interlocutor in order to achieve the desired result in communication. It is also worth noting that the book addresses issues of ethics in communication. The authors raise important questions about how the use of psychological techniques can both help in establishing contact and lead to manipulation and misunderstanding. These reflections make the book not only a practical guide, but also a philosophical study that encourages the reader to think about the moral side of communication. The style of the authors is characterized by accessibility and clarity of presentation, which makes the material easy to perceive. Each section of the book is accompanied by real-life examples, which helps the reader to better grasp theoretical concepts and apply them in practice. The authors also take an interdisciplinary approach, integrating knowledge from psychology, sociology, media psychology and other related fields, which enriches