The company's pricing policy. Methods of Pricing in a Market Economy”, created by the team of authors, is a deep and comprehensive study that will become an indispensable assistant for students, graduate students, teachers and practitioners in the field of economics and management. In today’s increasingly competitive market, understanding pricing and pricing is a key aspect of successful business practices. In this book, the authors carefully analyze various pricing methods, ranging from traditional approaches to modern innovative strategies. The reader will be able to learn about how prices for goods and services are set, what factors affect their formation, and how to correctly assess the price elasticity of demand. Each section of the book is filled with practical examples and cases, which allows not only to learn theoretical aspects, but also to apply them in practice. The book will be especially interesting for those who seek to deepen their knowledge in the field of marketing and management, as well as those who are planning to open their own business or are already working in the field of entrepreneurship. Students of economic faculties will find in it useful materials for preparing for exams and writing term papers, and practitioners will be able to use the acquired knowledge to optimize the pricing strategy of their company. One of the key topics addressed in the book is the impact of the market situation on pricing. The authors emphasize that in an unstable economy and changing demand, companies should be ready to adapt their pricing policies. They look at a variety of scenarios, including crises and economic upswings, and propose strategies that will help firms remain competitive in all settings. The style of presentation of the authors is clear and accessible, which makes the material understandable even for those who are just beginning to get acquainted with economic concepts. The book is written taking into account current trends and changes in the market environment, which makes it especially valuable for the modern reader. The team of authors includes both experienced scientists and practitioners, which provides a multifaceted approach to the issues being studied. If you are looking for literature that will help you understand the complex aspects of pricing, this book will be an excellent choice. It can be compared to other well-known works in the field of economics, such as Philip Kotler’s Fundamentals of Marketing or Tim Smith’s Pricing. Readers interested in the topics of management, strategic planning and marketing will find in it not only theoretical knowledge, but also practical recommendations that will help them in their professional activities. The company's pricing policy. Pricing Methods in a Market Economy” is not just a training manual, but a real find for anyone who wants to understand the mechanisms of the market and learn how to effectively manage prices. It inspires new ideas and approaches, encouraging the reader to actively apply the knowledge gained in real life. Do not miss the opportunity to enrich your knowledge and become more confident in the business world with this unique job!