The book "Information Marketing Systems" edited by a team of authors is an indispensable source of knowledge for everyone who seeks to better understand the world of marketing in the digital age. With the rapid development of technology and changing consumer preferences, information is becoming one of the most valuable resources, and this book helps readers to master the tools that allow you to effectively manage marketing processes. In Marketing Information Systems, the authors offer the reader a unique perspective on how information technology can be integrated into marketing strategies. The book covers a wide range of topics, ranging from the basics of information systems to their application in real business scenarios. The reader will be able to learn how to properly collect, process and analyze consumer data, as well as how to use this data to create effective marketing campaigns. This book will be especially useful for students and professionals in the field of marketing, management and information technology, as well as entrepreneurs who want to optimize their business processes. If you are interested in modern approaches to marketing, want to learn how to use big data and analytical tools to achieve success, then “Marketing Information Systems” will be a real guide for you. The topics raised in the book cover not only the technical aspects, but also the strategic thinking necessary for the successful implementation of information systems in marketing practice. The authors discuss the importance of adapting to rapidly changing market conditions and emphasize that knowledge of how to use technology can be a decisive factor in achieving competitive advantages. The style of presentation of the book is clear and accessible, which makes complex concepts understandable even for those who are just starting their way in the world of marketing. The team of authors includes experts who have extensive experience in both academic and practical activities. This gives the book special value, because the reader receives not only theoretical knowledge, but also practical recommendations based on real cases. In addition, “Marketing Information Systems” may be of interest to those who are already familiar with other works of authors, such as “Digital Marketing: Strategies and Tools” or “Big Data Analytics in Business” These books also explore the intersection of technology and marketing, but each offers a unique approach and focus on different aspects of this vast topic. If you are looking for a book that will help you not only master the basics of information systems in marketing, but also give you the tools to put that knowledge into practice, “Marketing Information Systems” is exactly what you need. It will become your reliable assistant in a world where information is the key to success. Do not miss the opportunity to immerse yourself in the exciting world of marketing with this book. It will not only expand your horizons, but also inspire new ideas and approaches in your professional activities.