The book "Marketing", created by a team of authors, is a fascinating and in-depth study of one of the most dynamic and important areas of modern business. This work will be a real guide for anyone who wants to understand how to effectively promote products and services in a rapidly changing market. Whether you’re an aspiring entrepreneur, an experienced marketer, or just interested in a topic, this book will offer you a variety of useful ideas and strategies. From the first pages, the reader is immersed in the world of marketing, where not only classical approaches are discussed, but also modern trends such as digital marketing, social networks and behavioral analytics. The authors share their experience and knowledge, offering readers practical tips and tools that will help them not only draw attention to their product, but also keep customers throughout their life cycle. The book covers a wide range of topics, from the basics of marketing strategies to more complex concepts such as market segmentation and value proposition creation. This book will be especially interesting for those who want to develop their business or career in the field of marketing. Students, beginners and even experienced professionals will find here a lot of useful information. If you are interested in how to create a successful brand, how to use social networks for promotion or how to analyze consumer behavior, then “Marketing” will become an indispensable source of knowledge for you. The topics raised in the book are relevant and important in our time, when competition in the market is becoming more stringent. The authors emphasize that successful marketing is not just advertising, but a whole philosophy based on understanding the needs of customers and the ability to adapt to changes. The book invites readers to think about how to create long-term relationships with customers, not just one-time sales. This approach makes “Marketing” not only a practical tool, but also a philosophical reflection on how a business can be more human and customer-oriented. The style of writing of the authors is characterized by accessibility and clarity .. They use many examples from real practice, which makes the material easy to perceive. The team of authors includes experts in various fields of marketing, which allows you to create a multifaceted and diverse view of the subject. This makes the book especially valuable, as the reader gets the opportunity to see the marketing from different angles. If you are already familiar with the works of authors such as Philip Kotler or Seth Godin, then Marketing will be a great addition to your library. This book will not only expand your knowledge, but also inspire new ideas and approaches in your practice. In conclusion, “Marketing” is not just a book about the promotion of goods and services . This is an in-depth study that encourages the reader to think about how to create value for customers and build a successful business. If you are looking for a source of inspiration and practical knowledge in the field of marketing, then this work should definitely take a worthy place on your shelf. Do not miss the opportunity to immerse yourself in the world of marketing and discover new horizons!