International Marketing Research

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The book "International Marketing Research", written by a team of authors, is a unique work that immerses the reader in the world of global marketing and research practices. This edition will be a reference book for students, marketing practitioners and anyone interested in how to effectively adapt marketing strategies in the international arena. What is international marketing research? It is not just a set of data and statistics, but the whole science of how to understand the needs and preferences of customers in different countries and cultures . The authors of the book offer the reader a unique approach to market analysis, which includes not only quantitative, but also qualitative research methods. They emphasize the importance of cultural differences and their impact on consumer behavior, making this book especially relevant for those who want to enter international markets. The book will be of interest to a wide range of readers: from students studying marketing and business, to experienced professionals seeking to expand their knowledge in the field of international marketing. If you want to learn how to conduct research in different countries, how to adapt your proposals to local conditions and how to avoid common mistakes related to cultural differences, then this publication must necessarily be in your library. The topics raised in the book cover a wide range of issues, from research methodology to data analysis and developing strategies based on the information received. The authors share practical examples and cases, which makes the material more accessible and understandable. They emphasize the importance of understanding local markets and consumers, which is key to successful business on a global scale. The style of the authors is distinguished by clarity and accessibility, which makes it easy to assimilate even the most complex concepts. Each section of the book is logically structured, which makes reading fascinating and informative. The team of authors includes marketing experts who share their experience and knowledge, which gives the book additional value. If you are already familiar with other well-known works in the field of marketing, such as "Marketing 4. 0" by Philip Kotler or "Marketing Secrets" by Seth Godin, then "International Marketing Research" will be a great addition to your reading list. This edition will not only expand your horizons, but also give you practical tools for successful work in international markets. In conclusion, the book “International Marketing Research” is not just a textbook, but a real find for anyone who wants to understand the dynamics of the global market in a deeper way. It inspires new ideas and approaches, helps to avoid common mistakes and opens the door to new opportunities. If you want to succeed in international business, this publication will be your reliable assistant and source of knowledge. Do not miss the chance to immerse yourself in the world of international marketing and discover new horizons!
LF/892979543/R
Data sheet
- Name of the Author
- Collective of authors
- Language
- Russian