The book "Pricing", created by a team of authors, is a unique and in-depth study of one of the most important and complex topics in the world of business and economics. In today's market, where competition is growing every day, proper pricing is becoming a key success factor for any company. This book not only talks about how to set a price for a product or service, but also immerses the reader in the multifaceted world of strategies, methods, and psychological aspects associated with price formation. In “Pricing”, the authors consider many approaches to pricing, ranging from traditional models to modern innovations. They analyze how various factors from cost and demand to customer perception of value affect the final price. Readers will be able to learn about concepts such as price elasticity, price wars, as well as how to properly position the product in the market. Interestingly, the book also touches on ethics in pricing, making it particularly relevant in the context of globalization and the growing focus on corporate social responsibility. This book will be interesting to a wide range of readers .. It is suitable for both novice entrepreneurs and experienced managers who want to deepen their knowledge in the field of marketing and finance. Students of economic and business specialties will also find in it a lot of useful information that will help them in their studies and future careers. In addition, the book will be useful to anyone interested in how the market works and what mechanisms are behind the prices that we see every day. The topics raised in "Pricing" go beyond just setting prices. The authors explore the impact of psychological factors on price perception, discussing how brands can use a pricing strategy to create a unique offering and increase customer loyalty. The book also contains many examples from real practice that illustrate how different companies apply pricing theories in practice. This makes the material not only theoretically valid, but also practically applicable. The style of the authors is characterized by accessibility and clarity of presentation, which allows the reader to easily assimilate even the most complex concepts. The team of authors includes experts in the field of economics, marketing and psychology, which gives the book versatility and depth. Each of them brings its own unique view of the problem, which makes reading fascinating and informative. If you are looking for books on marketing, management or economics, “Pricing” will be a great addition to your library. It will not only expand your knowledge, but also help you look at familiar things from a new angle. In the face of constant changes in the market, understanding pricing mechanisms can be your competitive advantage. Thus, “Pricing” is not just a book about prices, but a whole world of ideas and strategies that will help you become more successful in business and better understand the needs of your customers. Do not miss the opportunity to touch on this important topic and discover new horizons in the world of economics and business.