“Marketing Information Systems” is a book created by a team of authors, which is a fascinating and in-depth study at the intersection of marketing and information technology. In today's world, where information is becoming one of the most valuable resources, understanding how to effectively use information systems to achieve marketing goals is becoming a necessity. This book offers readers not only theoretical foundations, but also practical guidelines that can be applied to real business situations. The book covers a wide range of topics, ranging from the basics of information systems to their application in various aspects of marketing. Readers will learn how to collect, analyze, and interpret data to make informed decisions that will help improve the effectiveness of marketing campaigns. The authors share examples of successful use of information systems in various industries, which makes the material especially relevant and useful for practitioners. This book will be of interest to a wide range of readers: from students studying marketing and information technology, to professionals working in the field of business and seeking to improve their skills. It is suitable for both novice marketers and experienced professionals who want to update their knowledge about modern tools and methods. If you are interested in how digital technologies are changing the approach to marketing, and want to learn how to use data to create effective strategies, then “Marketing Information Systems” will be a real guide for you. Topics raised in the book range from big data analysis to CRM use, from marketing automation to evaluating the effectiveness of advertising campaigns. The authors emphasize the importance of integrating information systems into business processes, which allows not only to optimize costs, but also to significantly increase the level of interaction with customers. In the face of constant market changes and growing competition, the ability to adapt and use modern technologies is becoming a key factor for success. The style of the authors is distinguished by clarity and accessibility, which makes the book understandable even for those who are just starting their way in the world of marketing. They use many examples from real practice, which allows readers to easily digest the material and apply it in practice. In addition, the book presents current research and statistical data, which makes it not only a practical tool, but also a valuable source of information for those who want to be aware of the latest trends in marketing and technology. If you’re looking for books that are similar in subject matter, pay attention to works such as “Marketing in the Digital Age” or “Big Data for Marketers” These books will also help you better understand how information technology affects marketing and how it can be used to achieve business goals. In conclusion, “Marketing Information Systems” is not just a book, but a whole platform for training and development in the field of marketing and information technology. It provides readers with the tools and knowledge they need to succeed in today’s business and inspires new ideas and approaches. Do not miss the opportunity to get acquainted with this work and discover a world where marketing and technology go hand in hand, creating new opportunities for growth and development.