Management and marketing

Management and marketing

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LF/190627109/R
Russian
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The book “Management and Marketing”, created by a team of authors, is a fascinating and in-depth study of two key aspects of modern business. This work will be an indispensable tool for both beginning entrepreneurs and experienced professionals seeking to expand their knowledge and skills in the field of management and marketing. The book focuses on the basic principles of management and marketing, which are the basis for the successful operation of any company. The authors share with readers relevant methods and strategies that will help not only effectively manage the team, but also successfully promote products and services in the market. Each chapter of the book is imbued with practical examples and cases, which makes the material accessible and understandable to a wide audience. Readers will be able to see how theoretical concepts are applied in practice, which adds special value to the book. Who can like this book? First of all, it will be of interest to students and graduate students studying economics and management, as well as young professionals who are just starting their way in business . It will also attract the attention of experienced managers and marketers who want to update their knowledge and get acquainted with new trends in the field of management and promotion. The book is suitable for those who are interested in entrepreneurship, business development and strategic planning. The topics raised in the book cover a wide range of issues, from basic management and team building to modern methods of marketing and market analysis. The authors discuss the importance of adapting to changes in the business environment, the role of innovation and digital technologies in marketing, as well as the impact of consumer behavior on the company's strategy. These aspects make the book relevant in a rapidly changing world, where success depends on the ability to adapt and anticipate trends. The style of the authors is distinguished by clarity and logical presentation, which allows the reader to easily absorb information. Each chapter is structured in such a way as to gradually deepen the understanding of the subject, starting with basic concepts and ending with more complex concepts. This makes the book suitable for both self-study and for use in training courses. The book “Management and Marketing” can also be of interest to those who are looking for inspiration to create their own business or want to improve the existing one. The authors offer a variety of ideas and recommendations that will help readers develop their skills and confidence in making managerial decisions. If you are looking for literature that combines theory and practice, inspiration and specific recommendations, then “Management and Marketing” will be an excellent choice. This book will not only expand your knowledge, but also help you become more successful in your professional activities. Do not miss the opportunity to immerse yourself in the world of effective management and creative marketing, which opens up new horizons for you. In conclusion, “Management and Marketing” is not just a book, but a whole way to understand the complex processes that are behind a successful business. It will become your reliable companion on the way to professional growth and success.
LF/190627109/R

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Management and marketing

The book “Management and Marketing”, created by a team of authors, is a fascinating and in-depth study of two key aspects of modern business. This work will be ...

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