“Marketing Information Systems” is a book written by a team of authors, which opens up to readers the world of modern technologies and their impact on marketing strategies. In a rapidly developing digital space, where information is becoming a major asset, this work is an invaluable source of knowledge for anyone interested in marketing, business and information technology. The book immerses the reader in an exciting journey through the basics and practical aspects of information systems used in marketing. It covers a wide range of topics, ranging from theory to practical examples of the implementation of information systems in real business processes. The authors share their knowledge on how to use data to make informed decisions, how to analyze consumer behavior and how to optimize marketing campaigns with the help of modern technologies. This book will become a real guide for students, graduate students and professionals in the field of marketing and business . It will be interesting for those who want to deepen their knowledge in the field of digital marketing, analytics and data management. If you’re a marketing student or a professional looking to improve your skills, Marketing Information Systems will open up new horizons for you and help you better understand how technology can change the way you approach marketing. The topics raised in the book are relevant and important for modern business. The authors explore aspects such as the integration of information systems into marketing strategies, the use of big data and analytics to understand consumer preferences, and the role of social media in building a brand image. The book also addresses issues of ethics in data use and the protection of personal information, which is becoming increasingly important in the face of growing attention to privacy. The style of the authors is characterized by accessibility and clarity of presentation, which makes the material easy to perceive. They use examples from real practice, which allows the reader not only to assimilate the theory, but also to see how this knowledge is applied in practice. The book is filled with graphs, tables and illustrations that make complex concepts more understandable and illustrative. If you have been looking for literature that will help you understand how information systems can change the approach to marketing, then “Marketing Information Systems” is exactly what you need. It will become not only a training manual, but also a practical guide for introducing new technologies into your work. For those interested in similar topics, it is worth paying attention to other work in the field of marketing and information technology, such as “Marketing in the digital age” or “Data analytics in marketing” These books will also help you expand your knowledge and skills in this area. Do not miss the opportunity to get acquainted with this fascinating and informative book that will help you become more competitive in the world of marketing and business. Marketing Information Systems is not just a book, it’s a key to understanding how technology can transform your approach to business and marketing.