Marketing in industries and fields of activity

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The book "Marketing in industries and spheres of activity" is a fascinating and in-depth study that opens up the world of marketing to readers through the prism of various industries and spheres of activity. The team of authors, consisting of experts and practitioners, shares their knowledge and experience to help readers understand how marketing functions in different contexts and how it can be tailored to specific needs. This book will become a real guide for students, novice professionals and experienced marketers who want to expand their horizons. If you are interested in how to effectively promote products and services in areas such as healthcare, education, technology or retail, then this work will become an indispensable source of information for you. Readers who are looking for a career in marketing will find here a lot of practical tips and strategies that will help them stand out from competitors. One of the key themes of the book is the adaptation of marketing strategies to the unique features of each industry. The authors examine in detail how differences in consumer preferences, cultural contexts, and market conditions influence approaches to promotion. This allows readers not only to understand how to apply universal marketing principles, but also how to adapt them to achieve maximum effect in a particular situation. The book also touches on important topics such as digital transformation and the impact of new technologies on marketing. With the rapid change of the market and the emergence of new channels of communication, understanding how to use modern tools to attract and retain customers is becoming critical. The authors share examples of successful cases, which helps readers to see how theoretical concepts are implemented in practice. The writing style of the book is easy and affordable, making it suitable for a wide audience. The authors use practical examples and research to illustrate their thoughts, which makes the material not only informative, but also fascinating. The book is full of graphs, tables and illustrations that help visualize information and make reading more interactive. If you are already familiar with other works of authors, such as “Basics of marketing” or “Digital marketing for business”, then “Marketing in industries and fields of activity” will be a logical continuation of your training. This book not only expands your knowledge, but also offers new perspectives that can change your approach to marketing. In conclusion, “Marketing in Industries and Areas of Activity” is not just a book about marketing, it is a whole world of opportunities for those who want to understand how to effectively interact with customers in various fields. It will be of interest to both novice specialists and experienced professionals who want to update their knowledge and adapt to modern challenges. If you are looking for inspiration and practical advice that will help you in your career, this book will be your reliable assistant. Do not miss the chance to immerse yourself in the fascinating world of marketing and discover new horizons!
LF/776691202/R
Data sheet
- Name of the Author
- Collective of authors
- Language
- Russian