Management and marketing

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The book “Management and Marketing”, created by a team of authors, is a fascinating and informative study that immerses the reader in the world of management and marketing. This publication will be a real guide for those who seek to understand the intricacies of doing business, as well as master the modern tools and methods necessary for successful work in these areas. From the first pages, the book captures the reader’s attention, offering an in-depth analysis of the basics of management and marketing. The authors, with rich experience and knowledge, share their views on how to effectively manage teams, develop business strategies and create successful marketing campaigns. Each chapter reveals key concepts such as leadership, organizational culture, market analysis, and consumer behavior, making the material accessible and understandable even to novice professionals. This book will be of interest to a wide range of readers: from students studying economics and management to experienced managers and entrepreneurs who want to update their knowledge and skills. If you are interested in the topics of business, marketing, project management or want to improve your career in these areas, “Management and marketing” will be an indispensable resource for you. The age category of readers is not limited, as the book is suitable for both young people and a more mature audience striving for self-development. The topics raised in the book cover not only theoretical aspects, but also practical examples from real life, which allows the reader to see how the described methods are applied in reality. The authors emphasize the importance of innovation and adaptation to a rapidly changing market, which is especially important in today's economy. They emphasize that successful management and marketing require not only knowledge, but also the flexibility of thinking, the ability to analyze and anticipate trends. The style of presentation of the book is distinguished by clarity and accessibility .. The authors use a lively and fascinating language, which makes reading not only useful, but also pleasant. They actively use examples from practice, which helps the reader to better assimilate the material and see its application in real situations. This avoids a dry academic approach and makes the study of management and marketing more interactive and engaging. The book “Management and Marketing” not only enriches the reader’s knowledge, but also inspires action. It encourages you to think about your own approach to business and management, and offers new ideas and strategies that can be implemented in your practice. This edition will be a great addition to the library of anyone who wants to be one step ahead in the business world. If you are looking for management and marketing books that will help you develop skills and expand your horizons, “Management and Marketing” will become your reliable companion. This is not just a textbook, but a real find for anyone who wants to understand how business works from the inside and what secrets of success are hidden behind successful companies. Do not miss the opportunity to discover new horizons in the world of management and marketing with this unique edition!
LF/326683049/R
Data sheet
- Name of the Author
- Collective of authors
- Language
- Russian