The book "Pricing", created by a team of authors, is an important and relevant work for everyone who is interested in economics, business and marketing. This work immerses the reader in the world of complex mechanisms of formation of prices for goods and services, revealing not only theoretical aspects, but also practical recommendations that will help entrepreneurs and managers to make informed decisions. In today’s increasingly competitive world, the ability to set the right price for a product or service can be a critical factor for business success. The authors of the book offer readers an in-depth understanding of various pricing strategies, including cost analysis, price elasticity, consumer perception of prices, and the impact of market conditions. Each of these aspects is considered with examples from real practice, which makes the material not only accessible, but also practically useful. The book will be of interest to a wide range of readers: from undergraduate and graduate students studying economics and business, to experienced professionals working in the field of marketing, sales and management. If you are an aspiring entrepreneur seeking to take your business to the next level, or an experienced manager who wants to update your knowledge about pricing, this publication will be a real find for you. It will help you not only understand how prices are formed, but also teach you how to use this knowledge to achieve competitive advantages. The topics raised in the book cover not only economic aspects, but also consumer psychology. The authors explore how price perception affects buying behavior, and how this knowledge can be used to create effective marketing strategies. In the face of constant changes in the market and the emergence of new technologies, understanding these processes becomes especially important. The book "Pricing" offers readers tools for analysis and adaptation to new conditions, which makes it relevant in any economic situation. The style of the authors is distinguished by clarity and accessibility, which makes it easy to assimilate even the most complex concepts. They use many examples and cases, which makes reading fascinating and informative .. In addition, the team of authors includes experts in various fields, which gives the book a multifaceted and diverse approach to the topic under study. If you are interested in books such as Philip Kotler’s Marketing 100% or José Fernandez’s Price Strategy, then Pricing will be a great addition to your library. This piece will not only expand your knowledge, but also help you to look at familiar things from a new perspective. In conclusion, “Pricing” is not just a book on how to set prices. It is a whole world in which economics, psychology and marketing intersect. It offers readers unique tools and ideas that will help not only in business, but also in everyday life. If you want to learn how to make informed decisions and understand how the market works, this book will be your reliable companion on the way to success. Do not miss the opportunity to immerse yourself in the fascinating world of pricing and discover new horizons in business!