Management and marketing

Management and marketing

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LF/113624771/R
Russian
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The book “Management and Marketing”, created by a team of authors, is a fascinating and in-depth study of two key aspects of modern business. This work will become a real guide for all those who are interested in the management and promotion of goods and services in the market. It contains best practices, theoretical foundations and practical recommendations that will help both novice entrepreneurs and experienced managers to deepen their knowledge and skills. The main goal of the book is to give the reader a clear understanding of how to effectively manage a business and how to properly build marketing strategies. The authors consider a wide range of topics: from the basics of management and marketing to modern trends, such as digital marketing and project management. You will be able to learn how to build a successful team, how to build relationships with customers and how to adapt your strategies to the rapidly changing market conditions. Each chapter is filled with practical examples and cases, which makes the material accessible and understandable. Who can like this book? First of all, it will be of interest to students and graduate students studying economics and business, as well as young professionals seeking to develop their skills in management and marketing . However, they are not the only ones who will find useful information in it .. Experienced entrepreneurs and managers will be able to learn new ideas to optimize their business processes and improve marketing strategies. In addition, the book will be useful to anyone who wants to better understand how the modern market functions and what tools can help in its development. The topics raised in the book are very relevant. In the context of globalization and digitalization of business, it is important not only to know how to manage a team, but also how to properly position your product on the market. The authors emphasize the importance of analyzing the competitive environment, studying consumer behavior and using modern technologies to achieve success. These aspects make the book especially valuable for those who want to be one step ahead in their professional activities. The style in which the book is written is distinguished by clarity and accessibility .. The authors strive to convey complex concepts in a simple and understandable language, which makes reading fascinating and not tedious. In addition, there are many illustrations and graphs in the book that help to visualize the material presented and better absorb the information. This makes “Management and Marketing” not only useful, but also enjoyable to read. If you are looking for books on management and marketing that could complement your library, pay attention to such works as Kotler’s “100% Marketing” or Gray’s “Project Management” . These books will also help you deepen your knowledge and broaden your horizons in business. In conclusion, “Management and Marketing” is not just a book, but a whole course that will help you become a more confident and competent specialist in the business world. It is worthy of attention of anyone who wants to understand the intricacies of management and marketing, and is ready to apply the knowledge gained in practice. Do not miss the opportunity to discover new horizons in business with the help of this fascinating and informative work!
LF/113624771/R

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Management and marketing

The book “Management and Marketing”, created by a team of authors, is a fascinating and in-depth study of two key aspects of modern business. This work will bec...

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