Strategic Marketing

Strategic Marketing

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LF/164987574/R
Russian
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The book “Strategic Marketing”, written by a team of authors, is a deep and multifaceted study that highlights the key aspects of modern marketing. This publication will be a real guide for those who seek to understand how to effectively manage marketing strategies in a rapidly changing market. It contains best practices, theoretical foundations and practical recommendations that will help both novice specialists and experienced professionals. "Strategic Marketing" covers a wide range of topics, ranging from the basics of marketing to complex concepts such as market segmentation, positioning, brand development and customer relationship management. The authors share their knowledge on how to create an effective marketing strategy that will meet the goals of the business and the needs of the target audience. The book is filled with examples from real practice, which makes the material more accessible and understandable. This book will be interesting not only for students and teachers studying marketing, but also for practitioners working in the field of business and management. It is suitable for both young professionals and experienced marketers seeking to update their knowledge and master new approaches. If you want to learn how to adapt your strategies to modern conditions, improve customer interaction and increase the competitiveness of your business, then “Strategic Marketing” will be a real find for you. The topics raised in the book are more relevant than ever. In the context of globalization and digitalization of the market, understanding the needs of customers and the ability to adapt to changes become decisive factors for success. The authors emphasize the importance of data analysis and the use of modern technologies to create effective marketing strategies. They emphasize that successful marketing is impossible without a deep understanding of the target audience, its preferences and behavior. The style of the authors is distinguished by clarity and accessibility, which makes complex concepts understandable even for those who are just starting their way in marketing. The book is written taking into account the latest trends and research in the field of marketing, which allows readers to be aware of current changes and innovations. In addition, "Strategic Marketing" can be seen as a complement to other well-known works in the field of business and marketing, such as "Marketing 4. 0" Philip Kotler or "Startup without a budget" Alexei Ionov . These books, like Strategic Marketing, offer readers unique approaches and ideas that will help in business development. If you are looking for a book that will help you master the art of strategic marketing and teach you how to apply the knowledge gained in practice, then “Strategic Marketing” will become your reliable assistant. Do not miss the opportunity to immerse yourself in the world of modern marketing strategies and discover new horizons in business Read, analyze and apply the knowledge gained to achieve success in your professional activities .
LF/164987574/R

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Strategic Marketing

The book “Strategic Marketing”, written by a team of authors, is a deep and multifaceted study that highlights the key aspects of modern marketing. This publica...

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