The book “Fundamentals of Marketing in the Service Sector”, created by the team of authors, is an indispensable resource for everyone who is interested in modern approaches to marketing in the service sector. In a rapidly changing market, where competition is becoming increasingly fierce, understanding the basics of service marketing is becoming a key factor for success. This book offers the reader a deep dive into the world of service marketing, revealing its subtleties and nuances. From the first pages, the authors set a tone that combines a scientific approach and practical recommendations. They look at how service marketing differs from traditional product marketing, focusing on the unique characteristics and needs of customers. The reader will learn why service marketing requires a special approach, how the customer experience is formed and what factors affect consumer satisfaction. The book will be especially useful for students, graduate students and young professionals seeking to build a career in marketing, as well as for experienced professionals who want to update their knowledge and adapt to the new market conditions. It is suitable for those who work in the hotel business, restaurants, travel agencies, as well as in any other area where services play a key role. If you want to learn how to effectively manage a brand, attract and retain customers, and increase the competitiveness of your business, then this book will become your reliable assistant. The topics raised in the book cover a wide range of topics, from analyzing the target audience and developing promotion strategies to creating a unique offer and reputation management. The authors share practical examples of successful companies that were able to stand out from competitors due to effective marketing. They also consider modern tools and technologies that help in the promotion of services, including digital marketing, social networks and content marketing. The style of the authors is characterized by accessibility and clarity of presentation, which makes complex concepts understandable even for beginners. Each chapter is saturated with examples from real practice, which allows readers not only to assimilate the theory, but also to apply it in practice. The book is enriched with graphs, tables, and illustrations that help visualize information and make reading more engaging. The team of authors behind this book consists of professionals with extensive experience in marketing and management. They share their knowledge and experience, which gives the book additional value. This is not just a textbook, but a real encyclopedia of knowledge that will be useful both for individual readers and for teams working on the development of the service business. If you are looking for marketing literature that will help you understand the features of service promotion, then “Basics of marketing in the service sector” will be an excellent choice. This book will not only expand your horizons, but also inspire new ideas and approaches in your professional activities. Do not miss the opportunity to learn how to make your business more successful and in demand in the service market .