Marketing Research

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The book “Marketing research”, written by a team of authors, is an important and relevant work that covers a wide range of topics related to market analysis and consumer behavior. This publication will be an indispensable assistant for both students studying marketing and practitioners seeking to deepen their knowledge and skills in marketing research. From the first pages, the reader is immersed in the world of marketing, where each chapter reveals the key aspects necessary to understand the dynamics of the modern market. The authors offer the reader not only theoretical foundations, but also practical examples, which makes the material accessible and understandable. The book discusses methods of data collection and analysis, as well as ways to interpret the results obtained, which allows a deeper understanding of the needs and preferences of the target audience. Who can like this edition? First of all, it will be interesting for students and teachers studying marketing, advertising and business analytics . The book will also be useful for entrepreneurs, sales managers and marketers who want to improve their skills in research and market analysis. If you’re looking to understand how to properly assess consumer preferences and adapt your strategies to changing conditions, then “Marketing Research” is exactly what you need. The topics raised in the book cover many aspects, such as market segmentation, competitiveness analysis, choice of research methods, and evaluation of the effectiveness of marketing campaigns. The authors emphasize the importance of data in business decision-making, which is especially relevant in the era of digitalization and big data. The reader will be able to learn about modern tools and technologies that help in the collection and analysis of information, as well as how this knowledge can be applied in practice. The style of the authors is distinguished by clarity and accessibility, which makes it easy to assimilate even the most complex concepts. Each section of the book is logically structured, which makes the reading process fascinating and informative. The team of authors includes experts in the field of marketing, which gives the book additional value and confidence in the submitted materials. Their experience and knowledge make this publication not only a tutorial, but also a practical guide for anyone who wants to be one step ahead in the world of marketing. If you are looking for literature that will help you understand the intricacies of marketing research, “Marketing Research” is your ideal choice. This is not just a book, but a whole path to understanding consumer behavior and doing business effectively. Readers interested in works such as Philip Kotler's Fundamentals of Marketing or Eric Queen's Marketing on Social Media will also find this publication a lot of useful and interesting. In conclusion, "Marketing Research" is not just a set of theoretical knowledge, but a practical guide that will help you become more successful in your professional activities. Discover the world of marketing, learn how to analyze and interpret data, and you will be able to make more informed decisions that will lead to the success of your business. Do not miss the opportunity to take a step towards your professional growth with this wonderful book!
LF/896016012/R
Data sheet
- Name of the Author
- Collective of authors
- Language
- Russian