Marketing as a form of business

Marketing as a form of business

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LF/128871192/R
Russian
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“Marketing as a form of business” is a unique work created by a team of authors that opens doors to the world of modern marketing, demonstrating its importance and impact on business processes. This book will become an indispensable tool for entrepreneurs, marketers and anyone who seeks to understand more deeply how marketing shapes successful companies and affects their development. The book focuses on the concept of marketing as an integral part of business. The authors explore how marketing not only supports, but also determines the strategy of the company, shapes its image and helps to conquer the market. Readers will see how marketing becomes not just a set of tools, but a whole philosophy that permeates all aspects of business. The book raises important questions about how to build relationships with customers, how to use data to make decisions, and how to adapt to a rapidly changing market. This book will be interesting to a wide range of readers .. It is suitable for both novice entrepreneurs and experienced professionals who want to update their knowledge and look at marketing from a new perspective. Students studying business and marketing will find in it many useful ideas and examples that will help them in their studies and future careers. In addition, the book will be useful to anyone who is interested in modern trends in business and wants to be aware of current methods and strategies. The topics raised in Marketing as a Form of Business cover a wide range of issues: from the basics of marketing to complex strategies, from market analysis to brand building. The authors share their observations on how digitalization and new technologies are changing the rules of the game, how social networks affect the perception of brands and how important it is to take into account the needs of customers in the process of product development. The book also addresses issues of ethics in marketing, emphasizing the importance of honesty and transparency in relations with consumers. The style of the authors is characterized by accessibility and clarity, which makes the material easy to perceive. Each section of the book is filled with examples from real practice, which allows readers to see how theoretical concepts are applied in practice. This makes the book not only an educational tool, but also an inspiring source of ideas for implementation in your own business. “Marketing as a form of business” is not just a book about marketing; it is a guide to creating a successful company in today’s market. It inspires action and offers readers new ideas for the development of their business. If you are looking for literature that will help you understand how to effectively manage your business, attract customers and build long-term relationships with them, then this book will be a real find for you. In search of similar works, you can pay attention to books such as "Marketing 4. Philip Kotler's "Startup for $100" Chris Gilbo These books also immerse the reader in the world of marketing and business, offering valuable tips and strategies. Do not miss the opportunity to expand your knowledge and skills in the field of marketing with the help of “Marketing as a form of business” This book will be your reliable assistant on the way to success in the business world.
LF/128871192/R

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Marketing as a form of business

“Marketing as a form of business” is a unique work created by a team of authors that opens doors to the world of modern marketing, demonstrating its importance ...

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