The book "Methodical instructions for the implementation of coursework in the discipline "Marketing" from a team of authors is an indispensable guide for students seeking to understand the intricacies of marketing and successfully cope with the writing of coursework . In the context of the modern educational process, where the requirements for quality and originality of work are constantly growing, this book becomes a reliable assistant, covering all aspects of the preparation and implementation of course projects. At the heart of the book is a practical approach to the study of marketing. The authors share not only theoretical foundations, but also offer specific recommendations for the study of topical topics, the choice of methods of analysis and the presentation of results. The reader will find here tips on the formation of the structure of the course work, writing the introduction and conclusion, as well as on the design of the list of literature . This makes the book useful not only for students, but also for teachers who can use it as a methodological tool for organizing the educational process. The book will be especially interesting for students of economic and managerial specialties, as well as for anyone who wants to develop their skills in the field of marketing. It is suitable for both novice researchers and those who already have experience in writing scientific papers, but want to improve their skills. The age category of readers can vary from 18 to 25 years, but more mature students returning to study will find it a lot of useful. The topics raised in the book cover a wide range of marketing-related issues, from basic theory to practical cases that will help students better understand how to apply the knowledge they have gained in real life. The authors emphasize the importance of market analysis, understanding consumer behavior and developing effective marketing strategies. These aspects become especially relevant in a rapidly changing business environment, where the success of a company largely depends on its ability to adapt to new conditions. The writing style of the authors is clear and accessible, which makes it easy to assimilate even the most complex concepts. The book is saturated with examples from practice, which makes it not only a theoretical tool, but also a practical tool for students. The team of authors includes experienced teachers and practitioners, which guarantees the high quality of the material and its relevance. If you are looking for literature that will help you not only successfully write a course paper, but also to understand the essence of marketing more deeply, “Methodological guidelines for the implementation of coursework in the discipline of “Marketing” is exactly what you need. It will become your reliable compass in the world of marketing, opening up new horizons of knowledge and skills. This book may also be of interest to those looking for similar works, such as "Marketing for Dummies" or "Basics of Marketing" by Philip Kotler. Readers interested in topics related to business, advertising and sales strategies will also find it a lot of useful. Do not miss the opportunity to enrich your knowledge and skills with this unique guide!