The book “Political Imageology . Educational and methodical manual" is a unique work created by a team of authors, which immerses the reader in the world of political imageology, revealing all the subtleties and nuances of the formation of the image of politicians and political parties. This manual will become an indispensable tool for both political science students and practitioners seeking to improve their image-making skills. In today's world, where information is distributed at an incredible speed, and public opinion is formed under the influence of the media, understanding of political imageology becomes especially relevant. The book offers readers to understand how the image affects the perception of politicians and their decisions, as well as how to properly build their image to achieve their goals. It examines key aspects such as image creation and maintenance, its impact on electoral processes and public opinion, and the role of media in this process. “Political Imageology” will be interesting not only for students and teachers, but also for everyone who is interested in politics, sociology and communications. This book will attract the attention of young people seeking to understand how the political system works, as well as professionals working in the field of PR and marketing. It will find useful ideas and advice from both beginners and experienced professionals who want to deepen their knowledge. The topics raised in the book are diverse and relevant. The authors discuss how image can be a decisive factor in elections, how it is shaped and supported, and how important it is to take into account cultural and social contexts. The book addresses issues of ethics in imageology, which makes it especially valuable for those who strive for honest and open politics. Readers will be able to learn about various methods of image analysis, how to conduct public opinion research and how to use the data to create effective strategies. The style of the authors is characterized by accessibility and clarity, which makes it easy to absorb the material presented . They use many examples from real practice, which makes theoretical aspects more clear and understandable. The book is written taking into account the latest trends and changes in the political sphere, which makes it relevant and in demand. If you are looking for literature that will help you understand the intricacies of political imageology, "Political Imageology. Training manual" will be an excellent choice. This is not just a textbook, but a whole world of knowledge that will open up new horizons in understanding politics and communications. In addition, if you are interested in books such as "Image. How to create and save "Igor Mann or" Psychology of influence "Robert Cialdini, then this manual will be a logical continuation of your reading Not only will it expand your knowledge, but it will also help you develop the skills you need for a successful career in politics and communications. Do not miss the opportunity to immerse yourself in the fascinating world of political imageology that this book opens before you. It will be your reliable companion in the study and practical application of knowledge about how public opinion is formed and how you can effectively manage your image in politics.