The book “Marketing and Sales in the Hotel Business (2nd edition)”, created by the team of authors, is an indispensable textbook for anyone who seeks to understand the mechanisms of the hotel industry more deeply. This edition will be a reference book for both hotel students and practitioners who want to update their knowledge and skills in marketing and sales. In today’s world, the hotel business faces many challenges, ranging from fierce competition to changes in consumer preferences. The book offers readers a comprehensive analysis of these aspects, revealing the secrets of successful promotion of hotel services and the formation of customer loyalty. The authors share practical tips for developing effective marketing strategies that will help not only attract new guests, but also retain existing ones. Readers interested in the hotel business will have the opportunity to get acquainted with topics such as creating a unique offer for customers, using digital technologies in marketing, reputation management and working with reviews. The book also touches on important aspects of sales, including negotiation techniques and building long-term customer relationships. This knowledge will be useful for both novice managers and experienced professionals seeking to improve their competitiveness in the market. Special attention in the publication is paid to current trends and innovations in the hotel business. The authors analyze the impact of social networks and online platforms on consumer behavior, and offer strategies for the effective use of these tools. In the face of constant changes in the industry, such knowledge becomes especially valuable for those who want to stay one step ahead of competitors. The book is written in an accessible and understandable language, which makes it ideal for a wide audience. Students, graduate students, as well as practicing managers and hotel owners will find in it useful ideas and practical recommendations. This publication will be an excellent addition to training courses in hotel business and marketing, and will also be a useful resource for self-study. The team of authors behind this book consists of experienced professionals and teachers who are deeply immersed in the topic of hotel business. Their knowledge and experience make this publication not only theoretically sound, but also practically applicable. This second edition of the book includes updated data, modern examples, and research, making it even more relevant to today's realities. If you are looking for literature that will help you understand the intricacies of marketing and sales in the hotel business, this book will be a real find for you. It will not only expand your horizons, but also give you the tools to successfully promote your business. Read Marketing and Sales in the Hotel Business (2nd Edition) and discover the world of opportunities that await you in the hotel industry.