Linguocultural features of the language game in the advertising picture of the world. Monograph

Linguocultural features of the language game in the advertising picture of the world. Monograph

book type
0 Review(s) 
LF/967745405/R
Russian
In stock
грн142.50
грн128.25 Save 10%

  Instant download 

after payment (24/7)

  Wide range of formats 

(for all gadgets)

  Full book 

(including for Apple and Android)

The book "Linguocultural features of the language game in the advertising picture of the world . The monograph is a fascinating and in-depth study created by a team of authors that immerses the reader in the world of language and culture through the prism of advertising. In modern society, advertising plays a key role, forming not only consumer preferences, but also cultural codes. This monograph offers a unique look at how language games used in promotional texts reflect and shape the cultural characteristics of different communities. The book discusses the linguocultural aspects that influence the perception of advertising messages. The authors analyze how language and culture interact in the context of advertising, creating multi-layered meanings and images. Readers will be able to learn what language techniques and stylistic features make advertising more attractive and memorable. The monograph covers topics such as semiotics, cultural codes, symbols and metaphors that are used in advertising texts to influence the target audience. This book will be of interest not only to specialists in the field of linguistics and advertising, but also to a wide range of readers, including students, teachers, marketers and everyone who is interested in the cultural aspects of the language. If you want to understand how advertising shapes our perception of the world, and what linguistic strategies are used to achieve this goal, then “Linguocultural features of the language game in the advertising picture of the world” will be a real discovery for you. The authors of the book are a team of researchers, each of whom makes their own unique contribution to the common cause. Their diverse approaches and research methods create a multifaceted picture, allowing the reader to see advertising not only as a sales tool, but also as an important element of cultural discourse. This makes the monograph particularly valuable for those who want a deeper understanding of how advertising interacts with culture and language. The style of the authors is distinguished by academic rigor, but at the same time the accessibility and clarity of the presentation . They skillfully balance between scientific analysis and practical examples, which makes the book interesting and informative. Readers will be able to find in it a lot of examples from real practice, which will help to better assimilate the ideas and concepts presented. Topics raised in the book are relevant in light of current trends in advertising and marketing. In the context of globalization and cultural diversity, understanding of linguistic and cultural features becomes especially important for the successful promotion of goods and services. The authors emphasize that advertising is not just a commercial tool, but also a reflection of cultural changes, social norms and values that exist in society. If you are interested in such issues as the influence of language on the perception of advertising messages, the role of cultural contexts in the formation of consumer habits, or you just want to expand your knowledge of language and culture, then this monograph will become an indispensable source of information for you. The book “Linguocultural features of the language game in the advertising picture of the world” is not just a study, but a real find for anyone who wants to understand the complex relationships between language, culture and advertising. Do not miss the opportunity to look into a world where language becomes a game, and advertising is an art that can shape our perception of reality.
LF/967745405/R

Data sheet

Name of the Author
Collective of authors
Language
Russian

Reviews

Write your review

Linguocultural features of the language game in the advertising picture of the world. Monograph

The book "Linguocultural features of the language game in the advertising picture of the world . The monograph is a fascinating and in-depth study created by a ...

Write your review

13 books by the same author:

Products from this category: