Features of the functioning of the linguocultural concept "magic" in fairy tale and advertising discourses. Monograph

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The book "Features of the functioning of the linguocultural concept of "magic" in fairy tale and advertising discourses . The monograph, written by a team of authors, is a unique study that immerses the reader in the world of linguistics, cultural studies and advertising. This edition will be a real find for those who are interested in how language and culture are intertwined, creating the magic of words that can influence the perception and behavior of people. In this monograph, the authors explore how the concept of "magic" manifests itself in various discourses, such as fairy tales and advertising. Fairytale discourse, with its vivid images and symbols, has always been a place where magic plays a key role. But how does this concept adapt and transform in a modern advertising context? How does advertising use elements of magic to capture the attention of consumers and create an emotional connection with the product? These and many other issues become central to the analysis conducted by the authors. The book will be of interest to a wide range of readers: from students and teachers of humanities to professionals in the field of marketing and advertising. It is suitable for those who are fond of linguistics, cultural studies, as well as those who want to understand the mechanisms of the influence of advertising on the consumer’s consciousness. Readers interested in fairy tales and their impact on culture will also find many fascinating ideas and conclusions in this work. The topics that are raised in the monograph are relevant and multifaceted. The authors explore how magic as a concept shapes cultural perceptions and how it is used to create an attractive product image. They analyze various examples from fairy tales and advertising campaigns, showing how elements of magic can cause people to feel surprise, hope and desire. This work not only deepens the understanding of linguistic and cultural concepts, but also opens new horizons for the study of the interaction of language and culture in the modern world. The style in which the book is written is distinguished by scientific rigor and at the same time accessibility. The authors use a variety of examples and illustrations, which makes the material understandable and fascinating. Their approach to the analysis of linguistic and cultural concepts is based on modern research methods, which gives the work relevance and scientific value. The team of authors includes specialists in the field of linguistics, cultural studies and advertising, which provides versatility and depth of analysis. If you are looking for books that explore the intersection of language, culture and advertising, then this monograph will be a real discovery for you. It will not only expand your knowledge of linguistic and cultural concepts, but also help you better understand how advertising shapes our perception of the world. In it you will find a lot of interesting ideas that can inspire further research or even create your own projects in the field of advertising and marketing. In conclusion, "Features of the functioning of the linguocultural concept of "magic" in fairy tale and advertising discourses . A monograph is not just a book, but a whole world in which everyone who is interested in how words can work wonders should immerse themselves. Do not miss the opportunity to discover new horizons in the understanding of language and culture!
LF/665601525/R
Data sheet
- Name of the Author
- Collective of authors
- Language
- Russian
- ISBN
- 9785848009347