Rhetoric and Theory of Argumentation . H. 1" edited by M. B. Balycheva is a fascinating and in-depth study that immerses the reader in the world of rhetoric and argumentation. This work, created by a team of authors, is not just a textbook, but also a real guide to the art of persuasion and effective communication. The book focuses on the key aspects of rhetoric the science of eloquence, as well as the theory of argumentation, which studies how to build logical and convincing arguments. Readers will be able to get acquainted with the basics of rhetoric, its history, as well as with modern approaches to argumentation, which are relevant in the information society. The first part of the book discusses the basic concepts, methods and techniques that will help the reader not only to better understand how speech works, but also to learn how to apply this knowledge in practice. This book will be of interest to a wide range of readers: from students and teachers of humanities to professionals working in the field of communication, marketing and PR. It will also find a response from everyone who seeks to improve their public speaking skills, learn to defend their point of view and effectively interact with others. If you want to become a more confident speaker or just learn to express your thoughts better, "Rhetoric and Theory of Argumentation. H. 1" will be an indispensable helper for you. The topics raised in the book go beyond the mere study of rhetorical techniques. The authors turn to the ethics of communication, the role of argumentation in various spheres of life, including politics, business and personal relationships. They emphasize that the ability to argue and persuade is not only a set of techniques, but also a deep understanding of human nature, emotions and psychology. The book makes you think about how important it is to be able to listen and hear the interlocutor, as well as how manipulation and bias can distort our perception of arguments. The style of the authors is characterized by accessibility and clarity, which makes the material easy to perceive, even if you do not have prior knowledge in the field of rhetoric. They use a lot of real-life examples, which allows the reader to better digest the information and see its practical application. The book also presents exercises and tasks that will help to consolidate the studied material and develop reasoning skills. M. B. Balycheva is a well-known specialist in the field of rhetoric and communication, and her work has already established itself as an authoritative source of knowledge. In addition to Rhetoric and Theory of Argumentation, she is the author of other significant works that explore various aspects of communication and interaction. If you are interested in topics such as speaking skills, persuasion and argumentation, you can also pay attention to its previous publications that deepen and expand on these issues. In conclusion, "Rhetoric and theory of argumentation. H. 1" is not just a book, but a whole program that can change your perception of communication It opens new horizons for those who want to learn how to persuade, conduct dialogue and effectively express their thoughts. Do not miss the opportunity to immerse yourself in the world of rhetoric and argumentation, which will open up new opportunities for you in your personal and professional life.