Organization of marketing communications in the media . Tutorial” is an indispensable source of knowledge for all who are interested in modern approaches to marketing and communications. Created by a team of authors working in the field of media and marketing, this work represents a deep immersion in the world of communication strategies and their application in various media platforms. From the first pages, the reader finds himself in the center of discussion of topical topics, such as the impact of digital technologies on traditional media, the role of social networks in shaping public opinion and ways to create effective communication campaigns. The book covers a wide range of issues, ranging from the basics of marketing to specific methods of analyzing the effectiveness of communications. This makes it an ideal tool for both marketing and journalism students and practitioners looking to upgrade their knowledge and skills. Who can like this tutorial? First of all, it will be useful for students and postgraduates of the faculties of journalism, marketing and PR . However, you should not limit yourself to this audience .. The book will also interest entrepreneurs, owners of small and medium-sized businesses, as well as marketers who want to master new tools and approaches in their work. If you work in the field of communications or just want to understand how to effectively convey information to your audience, this guide will be a real find for you. The topics raised in the book are diverse and relevant. The authors discuss how to build communication strategies correctly, how to use data for decision-making, and how to adapt their approaches to the rapidly changing media landscape. In an environment where information travels at an incredible speed, it is important to be able to highlight the important and attract the attention of the audience. The book offers readers not only theoretical knowledge, but also practical recommendations that can be applied in real life. The style of the authors is characterized by accessibility and clarity of presentation, which makes the material easy to perceive. They use many examples from real practice, which allows the reader to better understand how to apply the knowledge gained. In addition, the book presents case studies of successful communication campaigns that illustrate how theoretical concepts work in practice. This makes reading not only useful, but also fascinating. If you are looking for literature that will help you master the basics of marketing communications, “Organization of marketing communications in the media” will be an excellent choice. This book can be your guide to the media world, providing you with the tools and knowledge you need to work successfully in this dynamic field. Do not miss the opportunity to enrich your knowledge and skills by diving into the pages of this tutorial. It will become your reliable assistant in the study of marketing and communications, as well as open new horizons for your professional growth. Become part of the fascinating world of marketing communications and discover the new opportunities that await you in the pages of this book.